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13 Dec

Vote for NWDS "7 Moods of a Week - NWDS VIP Card Design Competition"

Outstanding designs to win fabulous prizes

New World Department Store China Limited ("NWDS") announces the selection of the top 30 designs of "7 Moods of a Week - NWDS VIP Card Design Competition" and commencement of the voting period. Customers who vote for outstanding entries will have chance to win fabulous prizes.

"7 Moods of a Week - NWDS VIP Card Design Competition" let customers to be NWDS 's VIP Card designer for the first time, the winning creations will be used for the upcoming brand new NWDS VIP card without consumption requirement. With the theme of "7 Moods of a Week" that symbolizes different moods while shopping in NWDS everyday in a week, participants can have distinct ideas for the VIP card design. Since the enrollment started on 28 October, the contest has received enthusiastic public response. As of 27 November, there were a total of 2,035 entries collected from stores of different regions in the country. Through the use of different colors, lines, graphic and abstract pictures, the designers highlighted the concept of "Enriching Lives‧Enhancing Character" on the VIP card, with some of them are high quality professional works.

Mr Philip Cheung, Managing Director and Executive Director of NWDS said, "Participants of '7 Moods of a Week - NWDS VIP Card Design Competition' are from different sectors, from primary and secondary school to advanced design institution students, from working people of various industries to housewives, reflecting NWDS's character as an "One-stop Shopping Department Store" that targeting people of all ages and both genders, and catering for their needs. NWDS has been placing high importance on the maintenance of VIP relationship, we hope our customers to have a deep impression on the new VIP card by holding the competition. In future, we will strive to enhance our VIP member services, provide them with more heartfelt services and privileges, further strengthening their sense of belongings."

In order to let more people to participate in the event, the contest opens for public voting. The top 30 designs have been selected from all stores of NWDS to enter the final round competition. Finally, seven winning designs will be elected by public and the management team, in which three entries will be offered the Gold, Silver and Bronze Award respectively whilst the remained 4 entries will be awarded the Excellence Award. The public can poll for their favorite designs by visiting the stores and NWDS E-Shopping Platform ( on 10 December to 18 December. All customers who participate the voting in stores can join the lucky draw to gain the chance of winning coupon or special gifts. During the voting period, NWDS E-Shopping Platform ( will draw one lucky voting customer everyday who will be offered a RMB 600 E-Shopping coupon. The competition results will be announced on 23 December 2011 and posted onto the stores and Company website, Company Mini-blog and "Get Interactive with NWDS Blog".