New World Development Company Limited (“New World Development” or the “Group”; Hong Kong Stock Code: 00017) announced that during this year’s Labour Day Golden Week, K11 MUSEA, the Group’s international cultural‑retail landmark, successfully drove higher customer spending and delivered solid sales growth. It was supported by K11 MUSEA’s ongoing brand upgrade programme. The Group’s data show that during the first four days of the Labour Day Golden Week, tourist spending at K11 MUSEA increased 1.25 times year‑on‑year, with the largest single purchase nearing HK$2 million. Among different retail categories, international luxury brands continued to lead performance, with sales surging nearly twofold year‑on‑year, while watches and jewellery rose by nearly 90%. Meanwhile, beauty and sports categories, together with newly opened restaurants, also recorded double‑digit year‑on‑year growth, demonstrating the increasing effectiveness of K11 MUSEA’s brand upgrade programme.