K11 Art Mall, a museum-retail complex under New World Development Company Limited, continues to capture the attention of the Gen Z market. By combining anime and collectible toy brands with first-in-Hong Kong stores from renowned international names, exclusive pop-up shops, and unique cross-over collaborations, K11 Art Mall has successfully attracted a new generation of customers, resulting in record-breaking footfall in FY2025 (July 2024 to June 2025) since its opening, while maintaining a 100% overall occupancy rate. With several anime characters gaining global popularity this year and their merchandise becoming must-have fashion accessories, sales from anime and toy retailers at K11 Art Mall surged by over 65% year-on-year in FY2025, while major sports and fashion brands also recorded about 40% year-on-year sales growth.