K11 MUSEA, an international cultural-retail landmark under New World Development Company Limited, continues to cement its status as the premier destination for world-class mega events and exhibitions. This year, K11 MUSEA launched its summer campaign, "WANDERLUST EXPRESS", which has brought together trending exhibitions and large-scale themed events since last month. Highlights include the Asia debut of the CR7®  LIFE Museum Hong Kong, celebrating the Portuguese football legend Cristiano Ronaldo, as well as the adidas x Arsenal Pop-Up and Player Meeting & Greet. These attractions have drawn substantial crowds of local residents and international visitors, resulting in a 30% increase in footfall at K11 MUSEA in July compared to the monthly average this year. Meanwhile, with new brand openings and shopping privileges, visitor spending has surged, leading to over a 20% year-on-year increase in sales from major international luxury brands.