New World Development Company Limited ("NWD" or "the Group", Hong Kong stock code: 17) has been paying its full effort in contributing to society. As part of the Group's green initiatives and support to "Road to Green - Striving for a Young New World" social enterprise, the Group encouraged its staff to donate used winter clothing to the elderly before Christmas, sending warmth and care to those in need.
The activity is held by "Road to Green - Striving for a Young New World" ("Road to Green"), the social enterprise jointly organized by NWD and Tuen Mun Youths Association. To inline with the business of the social enterprise, the Group has organized a used-clothing donation activity in November and given away the collected winter clothing to the elderly in Tin Yuet Estate in Tin Shui Wai and Lei Muk Shue Estate in Tsuen Wan during the "Warmth Delivery" activity organized by Road to Green on 20 December. The activity provided valuable opportunities for volunteers from New World Group and trainees from "Road to Green - Striving for a Young New World" to show their care to the elderly in need.
The Group saw this as an important and meaningful charity activity. Mr Adrian Cheng, Executive Director of NWD, together with other senior management, also responded to the appeal and took the lead to donate some of their winter clothing. "Christmas is a festival that every one should enjoy. However, under the recent economic situation, we understand that not every one can feel the warmth of Christmas. Therefore, by donating some of my winter clothing and encouraging our staff to participate in this activity, I hope to send our care and warmth to the elderly and share the joy of Christmas with them," said Mr Cheng. NWD and its subsidiaries have collected over 1,800 pieces of winter clothing from its staff, including jackets, sweaters, wool, scarf, etc.
The "Warmth Delivery" activity was filled with love and care, with volunteers and trainees choosing suitable winter clothing and playing games with about 200 elders. Trainees from Road to Green also sent their hand-made gifts and greeting cards to the elderly. Participating elderly enjoyed the activity and they said it truly responded to their needs. They also thanked New World Group for sending them care and warmth at Christmas.
"Road to Green - Striving for a Young New World" is a social enterprise jointly funded by NWD and the Enhancing Self-Reliance Through District Partnership Programme under the Home Affairs Department. It aims at providing extensive on-the-job training and job opportunities for young people in need, helping them rebuild confidence in their job prospects and re-integrate into society. The used-clothing donation and "Warmth Delivery" activity not only brought warmth to the elderly in need, but also provided a valuable chance for the young people aged 15 to 25 and with low working skills and lack of working experience to concern about their society and support the affected people while increase their self-confidence at the same time.