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25 Jul

New World Group Launched The Green Book and its Free Mobile App Promoting Green Living

New World Development Company Limited ("New World Group", "The Group"; Stock Code: 17.HK) recently published The Green Book with a collection of interesting eco articles locally and worldwide to promote innovative green living.

Full of inspiring green ideas, The Green Book allows readers to keep abreast of green tidbits from around the world related to every aspect of our daily living. Covering a variety of topics ranging from food, construction, transport, design to eco-tourism and geo-conservation, the book, having over 100 pages, lets the readers have a glimpse of the green initiatives around the world. New World Group believes that it would further encourage the public to pursue green living and pay more attention to environmental protection.

The Green Book is printed with FSC-certified paper and soy ink to support the environment. Also, to reduce the paper usage, an iPhone App is launched for free downloads. Making good use of the technology to promote the green living ideas, the book is also available online via

The Green Book will become available in the Hong Kong Central Library and six other major public libraries, which will further raise public awareness of environmental protection.

New World Development Company Limited

New World Development Company Limited ("The Group"; Stock Code: 17.HK) is a leading conglomerate based in Hong Kong. The Group was founded in 1970 and publicly listed in Hong Kong in 1972. It is a constituent stock of the Hang Seng Index with a total asset value of HK$270.2 billion as at 31 December 2011.

For more than four decades, the Group has expanded from a single focus on the property business to four core areas: property, infrastructure, service and department store. As at 31 December 2011, the Group has an effective interest of approximately 60.4% in NWS Holdings Limited (Stock Code: 659.HK), approximately 69.8% in New World China Land Limited (Stock Code: 917.HK) and approximately 72.3% in New World Department Store China Limited (Stock Code: 825.HK).