K11 under New World Group, scooped the Most Innovative Operator of Commercial Property in China award for the third time, which confirmed K11's innovative brand positioning as well as the public's appreciation for its concept, which melds art, culture and nature.
In recent times, K11's development has garnered the attention of the industry and even the business world. Its innovative brand operating philosophy has also won broader recognition. Assistant Operation Manager of K11 South China Region Li Zhen accepted the award on behalf of K11. He also attended the eighth meeting of the Chinese Annual Commercial Forum for Real Estate Promotion and delivered a speech titled Vision - The Future of Themed Real Estate. In the speech he shared his thoughts on K11's operation and laid out K11's five-year plan for the audience.
The eighth meeting of the Chinese Annual Commercial Forum for Real Estate Promotion was jointly held by the renowned real estate bodies 21st Century Real Estate Research Institute and Winshang.com. Industry awards were presented at the forum, which rewarded the most outstanding commercial real estate companies and brands, encouraging the companies that were brave enough to support innovation and make changes and those that helped the industry's growth. It can be compared to the Academy Awards for the Chinese commercial real estate sector.
Ever since its founding, K11 has received 20 awards from across the real estate, retail and environmental protection sectors, including the 2012 Chinese Commercial Real Estate Fashion Brand Award presented by the 8th Chinese Commercial Real Estate Expo, the Top 10 Commercial Real Estates award presented by the Beijing Real Estate Association, and the grand award of 2012 Asia Pacific Outstanding Brand at the 10th Asia Pacific Outstanding Brands Annual Forum. K11 will continue its innovative approach in running a business and lead the trend of future localized business development, bringing its costumers unique shopping experiences.