K11 Art Mall Makes Bold Push into Gen Z Market, Achieves Record High Footfall and Maintains 100% Occupancy Rate in FY2025 Boom in Anime and Collectible Toy Retailers Drives Over 65% Year-on-Year Sales Growth
K11 Art Mall, a museum-retail complex under New World Development Company Limited, continues to capture the attention of the Gen Z market. By combining anime and collectible toy brands with first-in-Hong Kong stores from renowned international names, exclusive pop-up shops, and unique cross-over collaborations, K11 Art Mall has successfully attracted a new generation of customers, resulting in record-breaking footfall in FY2025 (July 2024 to June 2025) since its opening, while maintaining a 100% overall occupancy rate. With several anime characters gaining global popularity this year and their merchandise becoming must-have fashion accessories, sales from anime and toy retailers at K11 Art Mall surged by over 65% year-on-year in FY2025, while major sports and fashion brands also recorded about 40% year-on-year sales growth.
Mr. Horace Lam, Chief Executive Officer of K11 Hong Kong and Head of Retail of New World Development Company Limited, said, “K11 Art Mall’s record-high footfall and 100% occupancy demonstrate the strength of our vision to create Hong Kong’s leading destination for Gen Z. By embracing the booming anime and collectible brands alongside first-to-Hong Kong brands and immersive pop-up experiences, we will continue to foster fresh collaborations and experiential concepts with various brands to keep K11 Art Mall at the forefront of retail innovation.”
K11 Art Mall has been capitalising on business opportunities brought by the “Goods Economy” in recent years by actively introducing anime and collectible toy brands to the complex, successfully building a strong young consumer base. Notable additions include collectible toy giant POP MART, card and anime stationery manufacturer KAYOU, Toys”R”Us's first “Lifestyle & Playful” concept store in Asia targeting kidults, trading card and collectible brand HobbyX Plus, and Hong Kong's largest card and magic flagship store, Gabangel. The “Goods Economy” has significantly boosted sales performance for merchants in this sector, with K11 Art Mall's anime and collectible toy brands achieving a year-on-year sales surge of over 65% in FY2025, creating a win-win situation for both K11 and its tenants.
Turns into a hub for Gen Z sports enthusiasts, with major sports and fashion brands at K11 Art Mall recorded about 40% sales growth
In addition to anime and collectible toy brands, K11 Art Mall has also attracted many first-in-Hong Kong stores and renowned overseas brands, further strengthening its brand portfolio. These include Ginza Kagari, a popular chicken paitan ramen shop from Tokyo's Ginza district, which opened its first Hong Kong store, and Wilson, a leading global brand of tennis equipment, which opened its first flagship store in Hong Kong. Coupled with athleisure hype brand Salomon, the leading outdoor brand Arc’teryx, and The North Face’s largest brand concept store in Hong Kong, these have effectively turned K11 Art Mall into a hub for Gen Z sports enthusiasts. In addition, major sports and fashion brands at K11 Art Mall recorded about 40% year-on-year sales growth in FY2025.
At the same time, K11 Art Mall has become the go-to venue for brands to host themed events. In FY2025, it hosted nearly 60 pop-up events and limited-time stores. These ranged from cultural and creative showcases, such as Hong Kong’s first "Black & White® Milk Tea Art Gallery", which captured the authentic spirit of Hong Kong, and KALOS x "Squid Game" pop-up store, to pop-ups by beauty and skincare brands like Bobbi Brown, Clinique and AHC, as well as next-generation lifestyle brands like Nespresso and CHAGEE—thoroughly meeting Gen Z’s demand for experiential consumption.
With a steady stream of new stores and themed events, K11 Art Mall achieved record-high footfall in FY2025 since its opening, while maintaining a 100% overall occupancy rate—an impressive testament to its unique market positioning and growth potential. In the second half of the year, K11 Art Mall will introduce a series of exciting pop-up events and limited-time stores, starting with two game-themed events this month: the Nintendo Switch 2 “Donkey Kong Bananza” trial play event and the first official limited-time store in Hong Kong by renowned Japanese game company SQUARE ENIX. The third quarter will feature a variety of pop culture-themed events and limited-time stores focused on music, film, and more, further solidifying K11 Art Mall’s status as a trendy landmark for the new generation and driving continued growth in footfall and sales.