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30 May

Harmonious merger of art into business praised by industry

K11, the fast growing high-end lifestyle brand operator under the New World Group, has won the Asia Pacific Top Excellence Brand at Malaysia recently. The organisers praised K11's harmonious merger of art into its business operations and branding, creating a very successful business model for the industry to follow. The award was jointly adjudicated last week by Asia Pacific Excellence Entrepreneur Alliance and Oversea Chinese Investment Commercial Association of Indonesia.

"We take great delight in getting the international award. It is a big recognition of our creativity and work, which will definitely encourage us to pursue our extraordinary dream of building up a strong brand internationally," said Mr Samson Woo, K11's Assistant General Manager of Marketing.

The rapid development of K11 in recent months has helped it gain more and more recognition in the business circle. Besides the Asia Pacific Top Excellence Brand Award, K11 has also earned honors in the real estate and retail fields. It obtained China's Most Innovative Property Project at the 7th China Retailers Convention & Exhibition early this month. The organizers, China General Chamber of Commerce and China Real Estate Association highly appreciated K11's holistic blending of Art · People · Nature and its pioneering art mall commercial operation.

In addition, K11 was also awarded respectively "The Most Innovative Operator in the Commercial Property Sector in China" and "The Most Growable Brand in China" two times in a row.

In the area of corporate social responsibility, it was awarded the Caring Company Logo for 2 consecutive years (2010-2012) by the Hong Kong Council of Social Service in recognition of its achievements in the areas of Caring for the Community, Caring for the Employees and Caring for the Environment.

K11's projects and its sub-brands are also winning good reputations. For instance, the K11 art shopping malls in Beijing, Shanghai and Shenyang also obtained the renowned LEED Pre-Approved Certification respectively. LEED is an internationally recognized award for green building.

K11 Design Store was named as one of the 120 "Most-converted promotional designs in town" by «NOT FOR SALE • FOR PROMO ONLY». K11's efforts in promoting energy conservation & low carbon emission city life was recognized internationally with the winning of the "Carbon-value Ecological Practice Award" by the United Nations Industrial Development Organization ("UNIDO") and International Energy Conservation Environmental Protection Association ("IEEPA").

K11 will continue its journey of imagination through Art · People · Nature to transform its shopping malls into art playgrounds with a true celebration of the arts for its customers.