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20 May

Brand New "Best of New World" Magazine Online Version Available Now

Leads Readers to the Forefront of the Trend

New World Department Store China Limited ("NWDS" or the "Company"; Hong Kong stock code: 825), one of the largest owners and operators of department stores in the PRC, is pleased to announce that "Best of New World" magazine has been revamped thoroughly, and online version is available now. 

As a nationwide magazine targeting all customers of NWDS, "Best of New World" magazine is committed to helping the fashion-savvy consumers to pick up the fabulous finds to create their own unique fashion forward look. After implementation of the large-scale rebranding program last September, NWDS continues to reform in line with the slogan of "Enriching Lives.Enhancing Characters", initiating a new concept of "Fashion Style" and "Living Style" as new operation mode. We have revamped the merchandize mix, refined the graphic design and decoration of the stores, as well as upgrading the exterior & interior design and the shopping atmosphere of the stores in order to offer a delighted shopping environment and a refreshing outlook to customers. 

To tie in with the rebranding program, the new issue of "Best of New World - Spring/Summer 2010" magazine has been revamped comprehensively with "Fashion Style" and "Living Style" as the main theme. It provides readers, who are short in time, with a convenient way of finding out about the latest news and fashion trends by introducing numerous hot items sold in "Living Gallery" and "Fashion Gallery" of NWDS. In "Mix & Match" section, professional stylists have been invited to different NWDS's stores in each issue to recommend various fashion items. They will select new brands & new design labels to demonstrate different styles of dressing, inspiring readers to become the fashion icon of new season. In addition to this the reader are privy to information about the latest collections from the renowned international brands by reading the section of "Show Time", allowing them to be the fashionistas at the click of a mouse. "Fashion Guide", "Beauty Guide" and "Lifestyle Guide" tirelessly source the editor selected and the hottest fashion, beauty and lifestyle products, fully delivering lifestyle and fashion information, and striving to become a thorough fashion and lifestyle guidebook for readers and customers. Moreover, history and development of different brands are covered in "Brand Story". The story of the retail business of New World Group is featured in the reform edition, including NWDS, the retail arm in the PRC; K11, the world's first Art Mall; Chow Tai Fook, a group focuses on China and faces the world; as well as New World Hotel, which operates a number of hotels across Asia. And "Corporate News" provides the latest developments of NWDS for customers. 

In addition, we attach great importance to the interaction with readers. "Best of New World" magazine is engaged with VIP members and fashion readers to share their unique attitude towards lifestyle, so that readers will not only obtain prompt and comprehensive news of trend and fashion, but also the essence of lifestyle. In order to understand the shopping habits of readers and improve the service of NWDS, customer survey and prize quiz are carried out, participants will have the opportunity to win the delicate gifts. 

The clear and precise layout of the magazine provides the readers with a greater degree of convenience. The main colors of the magazine are reddish-orange and purple, delivering a feel of happiness & cheerfulness and trendy & modern respectively. Besides, the blooming flowers, icon of "Living Gallery" and "Fashion gallery" are patternized in the magazine, reflecting the pleasure and joy that customers can enjoy when shopping. 

The new issue of "Best of New World" magazine is available to view online exclusively from NWDS website (, it not only notifies the reader of the key trends within the fashion industry but also gives them an insight into how to create those looks. 

Mr. Adrian Cheng, Executive Director of NWDS said, " ‘Best of New World' magazine has been published to 25th issue and continuously supported by readers and business partners. The new issue of magazine has been revamped in line with the rebranding program, providing fashion lovers with the latest offerings, helping them to originate their personalized image, so as to create a refreshing personal image as well as enjoying the living attitude of ‘Enriching Lives.Enhancing Characters'. In order to reach a wider audience, we launched a new online version of magazine, leading more fashion-savvy readers who eager to have a personal style to experience the shopping enjoyment of ‘Enriching Lives.Enhancing Characters'. Launching the online version not only can share the trend information with more readers, but also reduce the print volume, further protecting the environment. NWDS will continue to pursue numerous reforms and introduce more innovative ideas to tie in with the rebranding program, offering customers an unprecedented shopping experience and boosting the development of China department store industry." 

About New World Department Store China Limited 

As New World Development Company Limited's (Hong Kong stock code: 17) retail arm in the PRC, New World Department Store China Limited is one of the largest owners and operators of department stores in the PRC. Established in 1993, NWDS currently operates a large national network of 26 "New World" branded department stores and 9 "Ba Li Chun Tian" (巴黎春天) branded department stores in Shanghai. Among them 25 stores are self-owned while 10 are managed stores. The department store retail chain covers 17 major cities in the PRC, including Beijing, Shanghai, Shenyang and Wuhan etc. The Company was successfully listed on the Main Board of The Stock Exchange of Hong Kong on 12 July 2007. 

Adrian Cheng - Building a New Brand and Retail Kingdom 

As the third generation of the billionaire Dr Cheng Yu-Tung and the new generation of leader for the family business, the renowned Chow Tai Fook Enterprises Limited and New World Group in Hong Kong, Adrian Cheng is leading the Group's brand and retail business into a new page with his new vision and thoughts. 

As the Executive Director of New World Department Store China Limited, Adrian Cheng manages 35 department stores across China including 9 "Ba Li Chun Tian" (巴黎春天) branded department stores in Shanghai, with an aggregate floor area of 1,170,000 sq m. Two to three stores are planned to open every year. In 2009, Mr Cheng took charge in the rebranding of New World Department Stores, making a breakthrough to abandon the conventional class-basis positioning and introduce the concept of "Fashion Style" & "Living Style" as the new positioning of department store, bringing customers an entirely new shopping experience. 

Also, as the Founder & Chairman of K11, Mr Cheng establishes and manages the world's first Art Mall, K11, located in Hong Kong, with the vision of Art • People • Nature. He aims to open outlets with the same concept in Beijing, Wuhan and Shenyang with a gross floor area of about 700,000 sq m. More, innovative eco-friendly homes and offices with the same vision will be opened in the next two years. 

In addition, as the Board of Director of Chow Tai Fook Enterprises Limited, Adrian Cheng takes part in managing 1,000 Chow Tai Fook Jewellery stores across Asia, with an aim to further expand and increase the number of chain stores to over 2,000 by 2020. Mr Cheng also creates a new fine jewellery line for the brand. In 2008, under the leadership of Mr Cheng, Chow Tai Fook acquired the most popular domestic China brand, Sea-Gull Watch, which has been introduced to Hong Kong. It is planned to increase the number of Sea-Gull Watch Stores in the Greater China to 30. Chow Tai Fook also distributes the world's most prestigious Italian sports car brand, FERRARI, in China. 

Moreover, as Managing Director of New World Strategic Investment Company Limited, Adrian Cheng leads the company to invest in the retail sector actively, including Renhe Commercial Holdings Limited, the largest operator and developer of underground shopping centres for apparel and accessories in China, and has become Renhe's second largest shareholder. 

Furthermore, Adrian Cheng established and sits as Chairman of LUXBA Group, which distributes the world's most prestigious Italian fashion brand, MOSCHINO. It also plans to acquire other renowned brands around the world. 

Adrian Cheng is also Executive Director of New World Development Company Limited and Executive Director of New World China Land Limited. He graduated from Harvard University with a Bachelor of Arts (Cum Laude) honour in 2003. Prior to joining New World Group in 2005, Adrian held the position of Associate Director at UBS and Goldman Sachs and has substantial experience in corporate finance and asset management. 

For further inquiries, please contact: 

New World Department Store China Limited 
Ms. Rebecca Woo 
Director - Corporate Affairs 
Tel: (852) 2753 3903 
Fax: (852) 2318 0884