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25 Nov

Avenue of Stars Presents Design Exhibition - "INDEX: Design to improve life"

The Danish design exhibition "INDEX: design to improve life" were today (2010/11/25) officially opened, by attendance of His Royal Highnesses Price Joachim and Princess Marie of Denmark, Hong Kong SAR Secretary for Development Mrs. Carrie Lam, INDEX Chairman Mr. Jens Wittrup Willumsen, and Avenue of Stars Management Ltd Chairman Mr. Michael Fong. After the ribbon cut, the exhibition will be on display for a period of 7 days (25th November - 2nd December).

The INDEX: exhibiton will be displayed on the Avenue of Stars, under the theme "design to improve life". The different designs will be placed inside each of 20 giant transparent balls along the Avenue of Stars to give the public a closer look.

His Royal Highness Prince Joachim of Denmark, said, "In Denmark we pride ourselves of the ability to create beautiful forms for almost any object." The Prince of Denmark said the exhibition's theme is "How designing an object can improve the quality of life". He hopes that many people in Hong Kong during the coming days will take the opportunity to see the exhibition and hence be inspired by the positive impact that design can have on other people's lives.

The works on display includes the world-famous invention - LifeStraw. This suction device, using 7 filters can block viruses, bacteria and parasites, without electricity. Even if used directly into a sewage the LifeStraw filters the water into clean drinking water, so that people in poor and undeveloped countries can be given safe access to water.

INDEX is a Danish based non-profit organization established in 2002, under the patronage of HRH the Crown Prince of Denmark. INDEX: is widely recognized for the global biennial design award, the INDEX: Award, encompassing the five categories; Body, Home, Work, Play and Community.The award is the largest monetary design honor in the world, distinguishing itself by only rewarding designs that improve the lives of people.

The exhibition is free of charge - welcome to visit the Avenue of Stars.