Share for Good, Hong Kong's first large-scale donation-matching platform established during the fifth wave of the pandemic last year, responds to various social needs with innovative ideas. By connecting individual and corporate donors and matching them with non-profit organisations, people in need are offered the most appropriate support in the form of goods and innovative services.

Share for Good has received wide recognition for its efforts in crisis response and social responsibility, as well as its flexible and innovative approach to societal challenges. Over the past year, Share for Good has been honored with 21 prestigious awards, including the coveted Grand Effie Award at the 2022 Effie Awards Hong Kong, and the Gold Award at the Kam Fan Awards 2022, often referred to as the “Oscars” of the Hong Kong advertising industry.

Turning Crisis into Opportunities for Collaboration, Share for Good Won 21 Major Awards with its Innovative Approach

The Effie Awards Hong Kong, an esteemed benchmark for effective marketing creativity since 1968, bestowed six awards upon Share for Good, including the Grand Effie Award which is hailed as the pinnacle of marketing industry honors. Share for Good has received accolades from the panel for its innovative thinking and technology to transform societal challenges into opportunities for collaboration.

Judges highlighted that Share for Good breaks away from the traditional donation models of large corporations by bridging the gaps between businesses, the general public, and non-profit organizations to ensure that every contribution reaches those who truly need it. Moreover, the platform’s scalability and adaptability in transitioning from pandemic-related aid to food assistance to address other pressing social challenges were the keys for it to win the esteemed awards.

As for the Kam Fan Awards, following an evaluation process that spanned six months by adjudicators from the creative, digital, and media fields, Share for Good earned one gold, two silver, and three bronze awards, totaling an impressive six accolades, in what is considered one of the most influential advertising awards in Asia.

In addition to these achievements, Share for Good has garnered excellent results in other awards, amassing a tally of 21 honors over the past two years (see appendix). These accomplishments underscore the widespread recognition from the public and professional bodies for Share for Good’s efforts in creating shared value.

Last year, Share for Good collaborated with major partner Yan Chai Hospital, logistics partners Lalamove and SF Express Hong Kong, to efficiently deliver goods and supplies to those in need. Share for Good remains steadfast in collaborating with government departments, business sectors, and non-profit organizations to unleash social innovation, tackle societal challenges and transform lives for the better.
 

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