NWS Hong Kong Geo Wonders Hike 2010-11, the geo-conservation initiative for public jointly organized by NWS Holdings Limited ("NWS Holdings" or the "Group"; Hong Kong stock code: 659) and Association for Geoconservation, Hong Kong ("AGHK"), kicked off yesterday with over 2,500 local citizens set foot on a hiking tour through Hong Kong landmark Lion Rock together with officiating guests Joseph Shum, Assistant Director (Country & Marine Parks) of Agriculture, Fisheries and Conservation Department ("AFCD"), Patrick Lam, Executive Director of NWS Holdings, and Young Ng, Chairman of AGHK.
At the launching ceremony, Patrick Lam said that the Group was proud to be the first corporation to organize public guided tours to raise public's awareness of geo-conservation and facilitate the establishment of Hong Kong National Geopark. He was most delighted that the Launching cum Discover Lion Rock Tour received very positive feedbacks that 2,500 enrolments were filled up within three days.
Young Ng expressed that the tripartite collaboration of government, business and public sectors was essential for promoting Hong Kong National Geopark as well as geo-conservation.
NWS Holdings further announced details on the "I ♥ Hong Kong Geo Wonders" video competition newly launched this year to encourage the public to appreciate and learn the spectacular natural geological sceneries of Hong Kong. Public can participate by uploading a 30-second video to YouTube and the competition website. The winner of the Best Video Award will be broadcasted in New World First Bus, Citybus and New World First Ferry while winner of the Most Liked Award, voted by fans of NWS Hong Kong Geo Wonders Facebook, will be awarded with gift certificates, Hong Kong Convention and Exhibition Centre's food and beverage coupons and New World First Ferry (Macau) round trip tickets. For details of the competition, please visit http://geovideo.nws.com.hk.
The Discover Lion Rock Tour started off at Shatin, passed through checkpoints such as Lion Rock, Hung Mui Kuk and Amah Rock. Participants enjoyed some four hours hike with intriguing illustrations from volunteer guides along the path. There will be two more public guided tours in the coming two months.