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9 Jun

NWDS was awarded "The Credible Enterprise of China" Accreditation

New World Department Store China Limited ("NWDS" or the "Company"; Hong Kong stock code: 825), one of the largest owners and operators of department stores in the PRC, is pleased to announce that the company was awarded "The Credible Enterprise of China" Accreditation ("CECA") 2009-2011 by China Enterprise Reputation & Credibility Association (Overseas) Limited and Reputation Institute China, after accrediting as Asia's 200 Best Under A Billion by Forbes Magazine as well as honoring with various international corporate communications awards, demonstrating the extraordinary strength of the Company.

"The Credible Enterprise of China" Accreditation 2009-2011 award presentation ceremony cum gala dinner was held at Grand Ballroom of Conrad Hong Kong last night. Mr. Paul Chow, Chief Executive of Hong Kong Exchanges and Clearing Limited; Ms. Miriam Lau Kin-yee, Member of Legislative Council; Mr. Shek Kang Chuen, Associate Publisher of Hong Kong Economic Times; Professor Timothy Tong, President of The Hong Kong Polytechnic University and Mr. Xue Yongxing, Head of Xinhua News Agency were among the honorable guests in the event. During the ceremony, the award was presented by Mr. Thomas Wu, Vice Chairman of The Chamber of Hong Kong Listed Companies, to Ms. Rebecca Woo, Corporate Affairs Director of NWDS, representative of the Company.

Since the establishment in 1993, NWDS has been the leader in the retail industry with an aim to provide premium commodities and heartfelt services, which are fully welcomed by consumers. With the honor of CECA, NWDS is proven to be remarkable in terms of corporate credibility, customer services and marketing strategy by the industry and consumers. CECA is an accreditation program for commercial entities by collecting the perception of consumers and the evaluation of scholars & experts. Aiming at promoting the interaction of China's corporations and market, the annually reviewed CECA awards the corporations which have excellent reliability. The issuance of this accreditation is an official recognition for reputable corporations well accepted by the consumers as well as the experts. The evaluation was held nationwide in different places with 816,265 votes received this year. After professional analysis and statistics by official consultant, "The Hong Kong Polytechnic University's Asian Centre for Brand Management" and "School of Public Policy and Management, Tsinghua University", "The Credible Enterprise of China" Accreditation Evaluation Committee officially announced the award list.

Mr. Adrian Cheng, Executive Director of NWDS, said, "As the solid foundation of New World retail kingdom, NWDS is proud to be awarded the CECA. The accreditation reassures NWDS's exceptional achievements in marketing, upholding of consumers' rights, assuring the quality of products and services, committing to corporate governance, building sound financial strength, enhancing investor relations, formulating the policies of human resources as well as promoting the corporate image. In turn, reaffirms the leadership role of NWDS as the PRC department store operator."

"Achieving this honor represents that we have received recognition from the industry, consumers and experts in terms of the development and strategies that we have taken over the years and the contributions made by our staff," Mr. Cheng added, "We will continue to strengthen our competitiveness, keep listening to the consumers and provide high-quality products and services, as well as pursuing "multiple presences in a single city" and "radiation" strategies for expansion so as to stay ahead in the industry."