New World Department Store China Limited ("NWDS" or the "Company"; Hong Kong stock code: 825), one of the largest owners and operators of department store in the PRC, once again became the key sponsor of "MSF Day" organized by Médecins Sans Frontières ("MSF") this year and pioneered to help promote the event via its extensive social media resources to further enhance customers' and staff's understanding in MSF. In line with our philosophy of sustainable development, the Company has succeeded in raising a donation of up to HK$450,000, becoming the top corporate fundraiser for seven consecutive years.
NWDS mobilized over 25,000 staff in Hong Kong and China to participate in the MSF Day 2013 to donate their one day's salaries, which is equivalent to be a MSF volunteer to assist carrying out global medical aid work for one day. Through these selfless contributions, staff developed a deeper understanding that every dollar and every cent is raised to serve for a great cause - supporting MSF's frontline borderless rescue efforts to save lives. With the enthusiastic support of the staff, HK$450,000 has been raised this year in only a few days, showcasing the kindness and generosity of NWDS employees.
Rebecca Woo, Director of Corporate Affairs and Chairman of Sustainability Steering Committee of NWDS said, "Corporate sustainability is a very important part of our corporate values. NWDS is committed tophilanthropy and has taken part in various charitable activities organized in Hong Kong and mainland to serve the under-privileges and a wide spectrum of people in the society. We have been the key sponsor of "MSF Day" for the seventh consecutive year to fully support MSF's global medical aid work. Besides encouraging staff to make a donation, the Company leveraged our online resources by being a follower of MSF's official Weibo with NWDS 41 stores' Weibo to enhance mainland staff's and people's understanding in MSF's mission and vision, and draw more public attention to people in distress, fully demonstrating that love is irrespective of race and boundaries."