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3 Oct

New World Springboard Garners Corporate Social Responsibility Gold Award for Public Relations Excellence

As a big believer in corporate sustainability, New World Development Company Limited (“The Group”; Stock Code: 17.HK) scored a Corporate Social Responsibility Gold Award at the 2nd Hong Kong Public Relations Awards 2014, hailed as the Oscar of the public relations industry, for demonstrating top-notch public relations practices in its New World Springboard sustainable community programme.

Organised by the Hong Kong Public Relations Professionals’ Association, the 2nd Hong Kong Public Relations Awards 2014 is widely acclaimed in the industry. The Corporate Social Responsibility Gold Award proved the wide recognition New World Springboard has earned for superior planning, execution and public relations practices. The honour also demonstrates the Group’s long-term commitment to corporate social responsibility and sustainable development. The Group started the sustainable community programme two years ago across six under-resourced districts and has extended the spirit of goodwill to staff members by encouraging them to get involved.

New World Group places great emphasis on equal opportunities for all and spares no effort in promoting social harmony. Launched in 2012, New World Springboard is funded by the New World Group Charity Foundation to provide under-resourced youths aged from seven to 12 with up to seven years of professional sports training. With the aim of fostering young athletes to improve social mobility, the programme helps participants unleash their full potential and develop an indomitable spirit with a positive outlook on life. To date, the programme has put in a total of over 71,000 hours of sports training for close to 400 participants across six districts in Hong Kong, including Tin Shui Wai, Kwai Tsing, Tung Chung, Kwun Tong, Tuen Mun and Sham Shui Po.

A wide range of activities are also organised to widen participants’ horizons and enrich their experience. Last year, outstanding students had the opportunity to meet Jeremy Lin at his training camp in Beijing. In addition, New World Springboard consists of a mentorship programme with staff as mentors offering students guidance, encouragement and support. The programme also extends its support to parents of the students, with a Parent Club established to provide members with various trainings, seminars and exchange activities to help them instil a positive attitude in their children, while enhancing their knowledge of parenting and adolescent psychological development.

Inaugurated in 2010, the Hong Kong Public Relations Awards aim to give due recognition to organisations and teams who have planned and executed excellent and highly effective public relations campaigns. It also provides a platform for demonstrating outstanding accomplishments and professional standards. The judging panel consisted of 15 eminent professionals from the business, public relations, media and art fields who evaluated over 60 outstanding campaigns. The award presentation ceremony was held on 26 September at JW Marriott Hotel.


About New World Springboard

Funded by the New World Group Charity Foundation, the New World Springboard sustainable community programme aims to help the youths develop a positive outlook on life and learn to face challenges with an indomitable spirit. The current phase of the project focuses on swimming and basketball by providing seven years of professional training to under-resourced students aged from seven to 12. The Group has been engaging staff volunteers as mentors in the New World Springboard Mentorship Programme since 2013. To further enhance the programme, “Star Mentors” were introduced in early 2014 to offer students one-on-one coaching to help them build a bright future. The New World Springboard Parent Club was established in mid-2014 to offer members assistance and exchanges. For details of New World Springboard, please visit


About New World Development Company Limited

Founded in 1970, New World Development Company Limited (“New World Group”; Stock Code: 17.HK) was publicly listed in Hong Kong in 1972 and is a constituent stock of the Hong Kong Hang Seng Index. A diversified holding company with a focus on property development, New World Group’s core business areas include property development, infrastructure and service, department store and hotel. As at 30 June 2014, the total asset value of the Group amounted to HK$369.2billion.

As at 30 June 2014, the Group has an effective interest of approximately 61.3% in NWS Holdings Limited (Stock Code: 659.HK), approximately 69.7% in New World China Land Limited (Stock Code: 917.HK) and approximately 72.3% in New World Department Store China Limited (Stock Code: 825.HK).