Media Enquiry


Back to Press Release
22 Sep

New World Harbour Race Facebook Page Launched

Public encouraged to visit for info on Race’s fascinating history, highly anticipated return, great prizes to be won

New World Development Company Limited ("New World Group" or "the Group"; Hong Kong stock code: 17) and the Hong Kong Amateur Swimming Association announced that they have launched the New World Harbour Race Facebook Page ( as the city eagerly awaits the return of one of its most iconic events.

The brand new page features the latest information on the Race, interesting "Harbour Race Tips", and the "My Harbour Race" Photo Collection Campaign. This contest will be held from now to 14 October 2011, and it invites people to share their valuable original photos of past Harbour Races as well as those taken at various pre-race activities this year. Through the Campaign, the Group hopes to kindle nostalgia for an event that became a symbol of Hong Kong and create a new generation of fans for the New World Harbour Race 2011.

Those wishing to participate in the "My Harbour Race" Photo Collection Campaign can simply submit a maximum of three photos, together with their Hong Kong identity card number, contact number, email, photo date and a caption of 50 words or less to The top prize up for grabs is a Ricoh PX digital camera. Selected photos will also be uploaded to the Facebook page for public voting, where the winners could receive HK$1,000 shopping vouchers for K11 Art Mall.

To further promote knowledge and history of the Harbour Race and cross-harbour swimming, the Facebook page will also feature another game, the "Big Fun Harbour Race Quiz", on 3 October 2011. Participants can refer to the page's "Harbour Race Tips" post to answer questions and win a chic Nixon watch.

The New World Harbour Race marks the return of a Hong Kong legend. People are encouraged to visit the new Facebook Page and be a part of history.