New World Development Company Limited (the “Group”; Stock Code: 17.HK) wins glory at the 11th China Golden Awards for Excellence in Public Relations with New World Harbour Race and New World Springboard sustainable community programme scooping the Silver Awards in the Culture and Sports and Corporate Social Responsibility categories respectively for their outstanding public relation strategies.
Since its glorious return in 2011, New World Harbour Race has developed into an international iconic sporting event that showcases the charm of Victoria Harbour and the city. Supported by a series of carefully-planned public relations activities, the Race has been drawing attention from not only local public and media but also from audience and media around the world.
Championing equal opportunities for all members of society, the Group launched New World Springboard sustainable community programme which aims to provide assistance to under-resourced youths to embrace challenges with an indomitable spirit. Through promoting through different channels and collaborating with influential stakeholders, NWD has been able to raise public awareness of those who are in need.
The biennial China Golden Awards for Excellence in Public Relations is organised by the China International Public Relations Association which recognises influential public relations projects, brands and figures in Mainland China and around the globe. It is one of the most prestigious and respected public relations awards in Mainland China with a judging panel comprising public relations experts, scholars and media veterans.
New World Development Company Limited
New World Development Company Limited (“The Group”; Stock Code: 17.HK) is a leading conglomerate based in Hong Kong. The Group was founded in 1970 and publicly listed in Hong Kong in 1972. It is a constituent stock of the benchmark Hang Seng Index with a total asset value of HK$354.7 billion as at 31 December 2013.
For more than four decades, the Group has expanded from a single focus on the property business to four core areas: property, infrastructure & service, department store and hotel. As at 31 December 2013, the Group has an effective interest of approximately 61.3% in NWS Holdings Limited (Stock Code: 659.HK), approximately 69.7% in New World China Land Limited (Stock Code: 917.HK) and approximately 72.3% in New World Department Store China Limited (Stock Code: 825.HK).