New World Development Company Limited ("New World Group" or "the Group", Hong Kong stock code: 17) and its subsidiaries participated in "MSF Day 2010" this year and have raised a total donation amount of HK$410,000, becoming the corporation raising the highest amount of the year. This is the fourth time for New World Group receiving such an honor.
This year, New World Group started encouraging its local and regional staff to participate in "MSF Day 2010" since May 2010. They were encouraged to donate one day of their salary to MSF which symbolizes volunteering for Medecins Sans Frontieres ("MSF")'s worldwide medical aid work for one day. With the enthusiastic support of the staff, New World Group has raised HK$410,000 this year, in which New World Department Store China Limited ("NWDS", Hong Kong Stock Code: 825), the key sponsor of the event, has contributed HK$330,000 to the total. The Group is proud of and appreciates the generosity of staff who have committed to the society wholeheartedly.
Mr Adrian Cheng Chi-Kong, Executive Director of New World Group said, "New World Group appreciates the worldwide medical aid work of MSF. The Group has supported MSF Day since 2006. Becoming the corporation that contributed the highest amount of donation for its fourth time does not only show our supports to the frontline volunteers and staff of MSF, but also our philanthropic commitment towards society. The Group hopes that through the event, staff members are able to motivate their family members and friends to support MSF continually, which in turn helps the needy in the world."
New World Group is committed to contributing to the society and especially supports the meaningful initiatives at MSF. Apart from MSF Day, the Group has also provided airtime on multi-media on-board platform of New World First Bus and Citybus for "MSF Day 2010", as well as raised fund for MSF at the "People Power in A New World" Youth Arts Project organized by the Group in 2008, aiming at arousing awareness of MSF's worldwide life-saving effort among general public.