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2 Mar

New World Group FY2011 Annual Reports Win International Mercury Awards

New World Group has garnered a number of accolades at the International Mercury Awards for six years in a row since 2007. This year the FY2011 annual reports of New World Development Company Limited ("NWD" or "the Group") and its subsidiaries including New World China Land Limited ("NWCL"), New World Department Store China Limited ("NWDS") and NWS Holdings Limited ("NWS Holdings") won a total of five awards (see below) in the 25th competition organised by the MerComm, Inc.

These encouraging results show yet again that the Group's outstanding performance in corporate communications is well appreciated.

New World Development
"Annual Reports - Overall Presentation:
Holdings & Property - Developments"
New World
China Land
"Annual Reports - Overall Presentation:
Housing Development & Sales"
"Annual Reports - Overall Presentation:
Property Development"
New World Department
Stores China
"Annual Reports - Overall Presentation:
Department Store"
NWS Holdings
"Annual Reports - Overall Presentation:
Infrastructure & Services"


NWD's FY2011 annual report's rich content is heightened by its visually-appealing layout. The illustration of our metropolitan area on the cover epitomises the Group's diverse businesses in four core areas: property, infrastructure, services and department stores as well as its contributions to a better society. The report contains a large number of vivid graphics and colourful pages, reflecting the vibrant outlook and innovative qualities of the Group.

NWCL's FY2011 annual report is a string-bound book with quaint traditional Chinese objects printed on its cover: a red lantern, writing brushes, ink paintings and a wine vessel. The business review section of the report begins with four Chinese characters, namely "home", "business", "happiness" and "leisure", accompanied by photos and maps. The varied content gives full details of the many outstanding properties that NWCL has developed and emphasises its commitment to offering "New World‧New Living" to our customers.

NWDS has opened a new chapter in annual report design. It has adopted a bold approach when designing the report by turning it into a chic and stylish magazine, coupled with a specially-designed cover, trendy layout and graphics resembling a high-end fashion magazine. The overall approach underpins the NWDS' belief in "Enriching Lives. Enhancing Character". The report is decorated with colourful floral patterns and lively illustrations appealing to a board range of readers, which signal the strong bonding between our department stores and their customers and the varied shopping experiences we offer.

The theme of a road is widely adopted throughout the NWS Holdings' FY2011 annual report, a showcase for our forward-looking and promising prospects. Its cover displays the slogan "A Journey of Excellence" and the subheading "Develop Strength, Outperform & Create Value" and exhibits NWS Holdings' unwavering dedication to developing its core business strengths and its commitment to sustainable growth. To reinforce the theme of the report, road signs are heavily used. Theses symbolise NWS Holdings' management's clear objectives and business strategy throughout its history, and shows that the company is scaling new heights and aiming for an even more illustrious future while offering the best to society.

The International Mercury Awards were established by MerComm, Inc in 1987 to recognise outstanding corporate communications projects. The awards are widely acclaimed and have a stringent judging process. All entries have undergone three rounds of selection by a professional judging panel before any awards are conferred.