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23 Nov

New World Group Fun Day Attracts Close to 10,000 People Creating Large Greeting Card Mosaic to Break Guinness World Record

Organised by New World Development Company Limited (the “Group”; Stock Code: 17.HK), the annual New World Group Fun Day has been held for the fourth consecutive year to encourage staff to maintain family ties and work-life balance. Including the Group’s business partners, the event drew a record number of over 9,500 people. Among them were about 320 New World Springboard participants and their parents who were invited to enjoy a fun-filled, memorable day.

Held at the Hong Kong Convention and Exhibition Centre on 23 November, the New World Group Fun Day 2014 had a NEW WORLD‧NEW GENES theme to demonstrate the Group’s aspiration to make digital advancements with an emphasis on innovation and development.

In an attempt to break Guinness World Record, guests were invited to write messages on greeting cards which were used to form a large mosaic. After the event, the greeting cards were distributed to NGOs to spread love and care in the community. Another highlight of the day was the New World Group Basketball League 2014, wherein New World China Land Limited and New World Development Company Limited came first in the men’s and women’s categories respectively.

The Group also staged an array of competitions, performances and game booths. Group companies also entered a team challenge with great teamwork and creativity. Among 13 creative game booths prepared by colleagues, Citybus and New World First Bus was again voted champion of the Game Booth Design Competition. Catering to participants of all ages, 3D photo booth, art and cultural workshops, interactive digital games, large bouncy castles were also available.

As a responsible corporate citizen, the Group invited an NGO partner, Hong Kong Playground Association, to put on an acrobat show by young people. There was also an NGO Fair featuring Christian Action, Green Ladies and the Love ∙ New World Volunteers Club. About 320 New World Springboard participants and their parents were invited to the event to learn about the Group’s caring culture.


New World Development Company Limited
Founded in 1970, New World Development Company Limited (“New World Group”, Stock Code: 17.HK) was publicly listed in Hong Kong in 1972 and is a constituent stock of the Hong Kong Hang Seng Index. A diversified holding company with a focus on property development, New World Group’s core business areas include property development, infrastructure and service, department stores and hotels. As at 30 June 2014, the total asset value of the Group amounted to HK$369.2billion.

As at 30 June 2014, the Group has an effective interest of approximately 61.3% in NWS Holdings Limited (Stock Code: 659.HK), approximately 69.7% in New World China Land Limited (Stock Code: 917.HK) and approximately 72.3% in New World Department Store China Limited (Stock Code: 825.HK).