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19 Feb

New World Group Claims Nine Titles in International Mercury Awards

New World Group earns a total of nine titles (see table) in the 26th International Mercury Awards for excellence in its promotional collateral and annual reports.

Among the nine awards, The Green Book of New World Development Company Limited ("NWD") and Annual Report 2012 of New World China Land Limited ("NWCL") garner the Gold Award under the categories "Promotion/Marketing - Earth/Environment" and "Annual Reports - Interior Design: Traditional Format" respectively.

Promoting innovative green living

NWD's The Green Book features a collection of interesting local and overseas eco articles and insights to promote innovative green living, covering a wide spectrum of green topics such as food, construction, transport, design, eco-tourism and geo-conservation. Printed on Forest Stewardship Council-certified paper and with soy ink, copies were distributed to schools, green groups and public libraries in Hong Kong. To expand readership, an iPhone App was launched for free downloading and an online version ( is also available.

Exhibiting exclusive and thoughtful design

Bearing the theme of traditional Chinese paper cuts, NWCL's Annual Report 2012 presents a traditional Chinese house with a courtyard, book, butterfly and guzheng on its cover, each symbolising home, commercial projects, cultural and recreation and leisure that NWCL has offered to its customers in the past years.

The Group also receives the Bronze Award for NWD's investor webpage, Honours Award for the poster design of New World Harbour Race 2012, and a number of awards under different categories for the annual reports of NWCL, New World Department Store China Limited and NWS Holdings Limited.

Established in 1987, the International Mercury Awards recognises outstanding corporate communications projects. All entries undergo three rounds of selection by a professional judging panel before any award is conferred. The judging panel comprises top public relations, marketing and advertising professionals from around the globe. This latest competition received almost 790 entries from 21 countries.

The awards won are as follows:


New World Development
Company Limited

"Promotion/Marketing - Earth/Environment" :
The Green Book
"Promotion/Marketing - Websites/Emerging Media:
Investor/Shareholder Relations Site"
"Design - Poster" : New World Harbour Race 2012Honours
"Annual Reports - Cover : Abstract/Graphics"Bronze

New World China
Land Limited

"Annual Reports - Interior Design:
Traditional Format"
"Annual Reports - Cover: Abstract/Graphics"Honours
"Annual Reports - Overall Presentation:
Real Estate Developer"

New World Department
Store China Limited

"Annual Reports - Overall Presentation:
Department Store"

NWS Holdings Limited

"Annual Reports - Overall Presentation:
Infrastructure & Services"


New World Development Company Limited

New World Development Company Limited ("The Group"; Stock Code: 17.HK) is a leading conglomerate based in Hong Kong. The Group was founded in 1970 and publicly listed in Hong Kong in 1972. It is a constituent stock of the Hang Seng Index with a total asset value of HK$286.3 billion as at 30 June 2012.

For more than four decades, the Group has expanded from a single focus on the property business to four core areas: property, infrastructure, services and department store. As at 30 June 2012, the Group has an effective interest of approximately 60.7% in NWS Holdings Limited (Stock Code: 659.HK), approximately 69.9% in New World China Land Limited (Stock Code: 917.HK) and approximately 72.3% in New World Department Store China Limited (Stock Code: 825.HK).