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5 Jun

New World Green Week: People Power in a New World Series 2010 - Eco-stume Making Project

Promoting Green Education Unleashing Youngsters' Creativity 

K11 Art Mall ("K11"), New World Development Company Limited ("NWD" or "the Group", Hong Kong stock code: 17), China Young Leaders Foundation ("CYLF"), Hong Kong Youth Arts Foundation ("YAF") and "Road to Green - Striving for a Young New World" Social Enterprise ("Road to Green") joined hands to kick off People Power in a New World Series 2010 - Eco-stume Making Exhibition today. The project aims at promoting green youth arts, encouraging young people to unleash their creativity and raising environmental awareness among the public.

The kickoff ceremony was held at K11, with Mr Edward Yau, JP, Secretary for the Environment, HKSAR Government, Mr Adrian Cheng, Founder & Chairman of K11, Mr T C Wan, Chairman of Tuen Mun Youths Association and Ms Lindsey McAlister OBE, Founder and Artistic Director of YAF as officiating guests. To match the theme of carbon reduction of New World Green Week, the kickoff ceremony was a carbon neutral event with certificate issued by Carbon Care Asia. Carbon emissions incurred in the event were offset through our support to the Northwest Sichuan Afforestation and Reforestation Project.

As the flagship programme of New World Green Week, People Power in a New World Series 2010 - Eco-stume Making Project continued the innovative spirit of blending environmental protection and art, and guided the youngsters to create trendy and chic artwork using old clothes so as to unleash their artistic creativity. This year, a costume design workshop for youngsters, a teacher workshop on hanging art making and a master class on soft sculpture making were held. The participants' artworks showcasing the fashion revival from old clothes are exhibited at K11. On the other hand, K11 has been organizing a series of Eco-trashion Workshop during which the public can learn how to use old clothes to create fashionable accessories as a way to encourage the public to act green in their daily lives.

Mr Edward Yau, JP, Secretary for the Environment, HKSAR Government, said, "Today is the World Environment Day. I decide to participate in this activity held in a shopping mall as I believe that we can get green inspirations from our daily lives. This event blends commercial and green elements by making good use of recycled materials to create trendy fashion and artworks. With the participation of the schools and social enterprise, the youngsters had the opportunity to combine environmental protection and creativity."

Mr Adrian Cheng, Founder & Chairman of K11, said, "This youth art project completely represents a harmonious blend of K11's three essential elements of Art‧ People‧Nature. We hope that providing art creation opportunities for the youth and guiding them to use old clothes to create stunning and interesting artworks can arouse their interest and unleash their potential in art. Starting from the concept of recycling, the project conveys the message of environmental protection to the general public and encourages the new generation in the affluent society to treasure the resources they have by reducing waste in everyday lives. In response to New World Group's call for building a Green New World together with its staff and the public, the project enhances the cohesiveness of people power in caring about the environment."

This year, about 500 youngsters from 16 primary, secondary schools, tertiary institutes and organizations joined the project. They participated in the Water-themed fashion design costume workshop guided by fashion designer Marsha Roddy, the soft sculpture making workshop with the theme of "Combining Natural Scenery and City Landscape" led by artist Cheng Shuk-Yee, Eastman, and the hanging art making workshop under the guidance of fashion designer Pauline Chan during which old clothes were transformed into artworks inspired by master paintings infamous for their depiction of flowers.

The project is the flagship programme of Carbon Reduction-themed New World Green Week to coincide with United Nations World Environment Day on 5 June. Starting from today, New World Group companies have been organizing a series of public and internal activities to raise environmental awareness among the public and its staff. The activities include Facebook - Eco-Market and Low Carbon Menu Design Competition, AIESEC-New World GREENeration Y Global Youth Summit, Father's Day Special: Live the Green Life at Discovery Park - Shopping Centre, Low Carbon Menu at food and beverage outlets and Create Better World for Next Generation - Sharing Love by Books Donation organized by New World Department Store China Limited. The Group believes that a Green New World can be built step by step by acting green in our daily lives.

Now in its third year, People Power in a New World Youth Arts Project inspired youngsters to create human figures and fabric animal sculptures in the past two years respectively to encourage the art of creation and people's unity to integrate art with community care and environmental protection efforts.

The activity details are as follows:

People Power in a New World Series 2010 - Eco-stume Making Exhibition

Date:5 June to 11 July 2010

Venue:K11 Art Mall


Eco-trashion Workshop

Date:Every Saturday and Sunday in June 2010

Venue: L3 Creative Workshop, K11 Art Mall

Enrollment: K11 Concierge (G/F