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23 Jun

K11 Art Mall First Launched iPhone Free Application and QR Code Docent Tour

All-rounded Art, Dining and Shopping Guide Enjoy Your Life with Free Application Download

K11, not only the first art mall in the world intertwines the functions of art galleries and shopping malls, but also Hong Kong's first shopping mall launched an iPhone docent tour application. "K11 Kollection", composed by 13- specially-selected collections of master pieces can interact with iPhone. K11 application compatible to iPad and oncoming iPhone 4, via the program shoppers can enjoy the verbal narration of art piece and browsing artist bio, as well as to catch on K11's latest dining and shopping intelligence. A fusion of technology, life and art create unique experience to shoppers.

K11 Interactive Docent Tour, A Virtual Guide book of Art, Shopping and Dining

Downloading the K11 free application from App Store, shoppers can enjoy this platform at anytime and anywhere, just a touch on iPhone and get the information of K11. Shoppers can establish their own route in K11 before arrival.

Visitors could browse the art pieces details and artists' interviews by capturing or typing the QR code with K11 application installed in iPhone, where the QR code is be located aside the masterpieces. It initiates a new docent tour definition, provide a 1 on 1 guide services. QR Code is now available in "Meet Me in the Shade""Shadow""Sand Rippled by Tide""The Diary of Clouds""The Root" and "Wisdom of Nature".

About K11

The world's first art mall, K11, pioneers the blend of three essential elements - Art‧People‧Nature - and brings together art appreciation, cultural experience, greenness and shopping to create an unprecedented shopping experience for locals and tourists.

Art - Inspired by the concept of blending art, people with nature, K11 not only displays the 13 specially selected collections of master pieces, but also has 18 showcase windows between stores to unveil quarterly art projects. Such ingenious arrangement of space will allow shoppers to view local art pieces while they shop from door to door, enabling communication and interaction between local artists and the shoppers. Through cultivating general public's appreciation of art and allowing local artists to proactively showcase their works, K11 helps foster the healthy development of local art.

People - K11 showcases a number of lifestyle brands from Europe and the as well as the world's first flagship concept stores. Its Gourmet Tower has over 20 food and beverage outlets. Some of which are firsts in Hong Kong. Blending art, people and nature, K11 defines new way of living: carefree, relaxed and personal.

Nature - Designed with a European secret garden concept, The Piazza of K11 is planted with maple trees and filled by sunshine through the glass ceiling and gentle music from the nature. Shoppers at The Piazza will feel like in a city oasis.