In the wake of the grand premiere ceremony concluded in Guangzhou Opera House, New World China Land Limited ("NWCL") pushed the event to a new high by offering a "Family Tour: 4-Day, 3-Night HK Tour Award" to the starring families of the movie Discover Happiness from Guangzhou, Wuhan, and Chengdu at the beginning of 2012. Participants of this tour to Hong Kong are from the three starring families and all of them are the most popular bloggers voted by netizens online. During this tour, apart from visiting Hong Kong's well-known tourist spots that were invested by the New World Group such as Avenue of Stars and Hong Kong Convention and Exhibition Centre, and its adjacent Golden Bauhinia Square,the starring families have also visited The Masterpiece and K11 Art Mall.They also enjoyed themselves in Hong Kong Disneyland, enabling them to perceive the contribution made by the New World Group for Hong Kong's urban construction while entertaining themselves all the way.
"Every Day, New Life" Discover Happiness Images event is a life movie shooting programme jointly initiated by NWCL and Huayi Brothers. Since its kick off on 22 August 2011, the event has been highly appreciated and gained much attention due to its innovative and realistic nature. After the casting in eight cities, movie shooting and premiere ceremony, the event has triggered public discussion and exploration on the essence of happiness. As an important part of the "Every Day, New Life" Discover Happiness Images event, NWCL invited Internet popular starring families to visit Hong Kong for free, and encouraged them to record the memorable things during their tour with their DVs and cameras, sharing their joys in their blogs. The most popular blogger will be awarded a "Discovery Talent" award worth RMB 5,000.
Ms Liu Kaili, an owner of the family invited from Chengdu, noted that, "The participation in shooting Discover Happiness is the best gift offered by NWCL to us in 2011, which is a platform for us to record our happiness. It is undoubtedly pleased to be invited to join the four-day, three-night tour to Hong Kong at the beginning of 2012. To scare up our happiness, I have recorded the wonderful experiences of our families in Hong Kong with DV during the tour". Nevertheless, NWCL, as the host, hopes to take the opportunity to advocate the values of social happiness, and try to construct a happy and harmonious community environment, apart from providing high-standard products and services.