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15 Nov

Brand New NWDS Blog - “Get Interactive with NWDS”

Explore Voguish Lifestyle by Interaction

New World Department Store China Limited ("NWDS" or the "Company"; Hong Kong stock code: 825), one of the largest owners and operators of department stores in the PRC, is pleased to announce the launch of brand new NWDS blog - "Get Interactive with NWDS" today, leading the audience to explore "Enriching Lives.Enhancing Characters" by interaction.

New World Department Store is committed to developing online social networking platform with topics raging from consumption information, latest trends to activities updates. Following the introduction of "mini-blog" (, the brand new NWDS blog - "Get Interactive with NWDS" ( is officially launched.

In line with the launch of "Get Interactive with NWDS", the champion and 1st runner-up winners of "The 1st NWDS Spokesperson" visit Hong Kong from 10 to 12 November and attend the launching ceremony of NWDS blog, sharing their experience in participating the spokesperson contest and their future plans. The winners will tour around Hong Kong to experience Hong Kong's culture and lifestyle during the 3 days trip. They will also share their joyful moments with the audience in our blog.

"Get Interactive with NWDS" is rich in content, which not only covers the latest activities information, exclusive offers, comprehensive shopping guide of NWDS, but also provides a variety of living and trendy tips. To tie in with the "Living Gallery" opened after the inauguration of rebranding program of NWDS, trendsetters are invited to share topics including "Clothing", "Dining", "Living", "Travelling" and "Entertainment" with all audience in "Wonderful Life Bar". For instance, Hong Kong new hot spots are highlighted in November whilst spring & summer fashion trend and delicacies stories will be featured in March and May next year respectively. As the hosts of "Beauty of New World", Zhang Chun and Gao Ke, spokesperson of NWDS, will share their marvelous moments of life, fashion trends, skin care, beauty, photography, travel, movies and music, tying in with the theme of "Fashion Gallery". "Shopping in NWDS" introduces NWDS stores covering 17 major cities in the PRC, leading readers to locate NWDS easily in different cities. "Spokesperson Zone" will report the whereabouts of our spokesperson by uploading their latest photos and video regularly. Audience who register as "Get Interactive with NWDS" fans from November to December can participate in a lucky draw, and have the opportunity to win fabulous prizes.

Mr. Adrian Cheng, Executive Director of NWDS said, "Social networking has become increasingly popular, NWDS has embraced the benefits of online platforms such as mini-blog and blog, communicating and interacting with audience in Hong Kong and the PRC actively in order to introduce NWDS to more people. Launched less than a month, NWDS mini-blog has successfully recruited certain number of fans; it reveals the unlimited influence of online publicity. With the extraordinary contents, the brand new ‘Get Interactive with NWDS' blog is expected to attract more fans. In future, NWDS will continue to explore different online communication platforms to promote the living attitude of ‘Enriching Lives.Enhancing Characters'."