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28 Sep

Beijing Qianzi Store Commenced Operation Setting up a Brand New Living Gallery in Beijing

New World Department Store China Limited ("NWDS" or the "Company"; Hong Kong stock code: 825), one of the largest owners and operators of department stores in the PRC, is pleased to announce that the Company's fifth store in Beijing, Beijing New World Qianzi Department Store ("Beijing Qianzi Store"), commenced operation on 22 September 2010.

Located at Xinshunnan Road of Shunyi District, where is the commercial, cultural and economic center, Beijing Qianzi Store enjoys the prime location with enormous business potential. The new store is located in a large-scale integrated complex; it is the first multi-service "Living Gallery" within the district with a gross floor area of approximately 40,000 sq.m., coupled with 300 car parking space. The opening of the new self-owned store will increase the Company's total number of stores to 36, while the aggregate gross floor area will rise to 1,210,000 sq.m..

Beijing Qianzi Store houses more than 600 well-known local and international labels, with nearly 50% of which making their debuts in Shunyi market, while the latest 2010 fall collection has been outflanked to the market, bringing an unprecedented shopping experience to customers. In additional to offering a plethora of merchandises with special emphasis on men's & ladies' wear, gold & jewellery, outdoor products, bedding, fitness equipment and household appliances, about 20%-30% of the store area is specially reserved for service facilities including large-scale electronic games city, piano city, education center, professional salon and fashion nail counter, becoming a destination for shopping, leisure, gathering and holidaying for the whole family. The large-scale complex that Beijing Qianzi Store located has a supermarket selling a wide variety of goods, such as alcohol, tobacco, tea, health products and skin care products. What's more, the large-scale complex not only provides the delectable range of food & beverage, including themed restaurants and food court, but also renders a luxurious international cinema for broadcasting different types of movies, further driving pedestrian traffic. Moreover, a series of tailor-made VIP services and club activities with special privileges are launched, providing tailored activities and endearing services to customers of different backgrounds.

To attract more potential customers, a thong of sizable VIP recruitment activities were held during 12 August to 12 September, over 90,000 VIP members were recruited within a month. The opening of new store coincided with the Mid-Autumn Festival, Beijing Qianzi Store held an overnight non-stop shopping event, offering an unprecedented shopping experience to local residents. The Grand Opening Day drew in over 80,000 customers flocked to experience the excellent shopping environment. Beijing Qianzi Store is the first brand new "Living Gallery" entering community zone in Beijing of NWDS. Addressing the needs for people of all ages and both genders as well as catering for their needs in terms of "Clothing", "Dining", "Living", "Travelling" and "Entertainment", customers were entitled to a gift including mobile phones, microwave ovens and electric cookers when their in-store spending reached a certain amount during the opening of Beijing Qianzi Store. Besides, the new store collaborated with 7 banks so that purchasing with the designated credit card would entitle cardholders to have chance for additional gifts ranging from LCD televisions, refrigerators and beddings, etc. Customers purchased over RMB 100 would also be eligible for "twist ball lucky draw", presenting 2,000 gifts in total. At international cinema, VIP members could enjoy 50% off on movie tickets while students could watch blockbusters at RMB 10 only. In addition, all themed restaurants offered 50% discount to customers. The promotion ended in great success with phenomenal support of all family members, becoming talk of the town.

The design of the new Living Gallery is dynamic and stylish with unique architectural style. With the reddish-orange theme colour, the splendour of nature's elements have been incorporated into every corner of the store, delivering a lively and relaxing shopping atmosphere.

Mr. Adrian Cheng, Executive Director of NWDS said, "Shunyi district is equipped with a comprehensive and convenient transportation network with Metro Line No. 15 will be opened in phases this year. Beijing Qianzi Store is located in the prime location of Shunyi district, where is the commercial, cultural and economic center, enjoying enormous business potential. After opening of the new store, NWDS operates 3 living galleries, namely Beijing Qianzi Store, Beijing New World Department Store and Beijing Liying Department Store; as well as 2 fashion galleries including Beijing Shishang New World Department Store and Beijing New World Trendy Department Store in Beijing. It lays a solid foundation for the leadership of NWDS in Beijing with business covering Chongwen, Chaoyang and Shunyi districts, fully exerting our expansion strategy of ‘multiple presences in a single city'."