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27 Feb

Annual Reports of New World Group have won International Mercury Awards

New World Group has been honoured outstanding achievement in professional communications at the 21st International Mercury Awards. New World Development Company Limited ("NWD" or "the Group", Hong Kong stock code: 0017) FY2007 Annual Report won the Honor Award in the category of "Annual Report - Overall Presentation: Holdings & Property Development". New World China Land Limited ("NWCL", Hong Kong stock code: 0917) also won the Bronze Award in the category of "Annual Report - Overall Presentation: Real Estate Developer" while New World Department Store China Limited ("NWDS", Hong Kong stock code: 0825) won the Silver Award in the category of "Annual Report - Design" and Bronze Award in the category of "Annual Report - Cover Design".

"We are proud that our annual reports have obtained international recognition in the world's renowned competition, honouring excellence in public relations and corporate communications." Executive Director of New World Group, Mr Adrian Cheng Chi-kong said, "The winning of the awards is a testimony to the Group's effective communications and reflect our continual determination in maintaining high level of transparency and disclosure. We will continue to achieve excellence in our annual reports, which are important tools in investor communication."

NWD FY2007 Annual Report is highly regarded particularly for its transparency and clarity in communication with high quality photos, aiming to enhance effective communication with stakeholders ranging from shareholders to employees and the community. The cover of the Annual Report demonstrates a full account of the Group's four core business: Property, Infrastructure, Service and Department Store, conveying NWD's vision of creating a new world of opportunities.

FY2007 Annual Report of NWCL is well-structured with clear information plus photos and drawings, showing readers how NWCL has provided first-class living to people in Mainland China by building quality properties where residents enjoy "New Living", "New Way to Work", "New Culture and Entertainment" and "New Style of Leisure".

The cover design of NWDS FY2007 Annual Report is making use of vivid and fashionable, fresh and simple silhouettes. The cover sketches the leisure and quality urban life, successfully demonstrating the theme of "New World New Shopping Trends". The use of gatefold cover expresses the widespread business network and conveys the mission of the company to become one of the China's dominant department stores.

The Mercury Awards, organized by MerComm, Inc., are considered as the most highly respected and prestigious by industry peers. The programs were founded to promote excellence in the various fields of communications. With 970 entries from 23 countries, the awards were judged by a panel of specialists from all over the world, whose professionalism ensured the competition's long-standing tradition of impartiality and integrity.