About 595,000 people voted in NWDS "7 Moods of a Week ─ NWDS VIP Card Design Competition", the seven award winners were announced
New World Department Store China Limited ("NWDS") revealed the seven winning designs of "7 Moods of a Week ─ NWDS VIP Card Design Competition". The winning creations will be used for the upcoming new NWDS VIP card designs, allowing customers to be NWDS's VIP Card designer for the first time.
With the theme of "7 Moods of a Week" that symbolizes different moods while shopping in NWDS everyday in a week, participants demonstrate various distinct ideas for the VIP card design. Since the enrollment started on October 28, there were a total of 2,035 entries collected from all stores across the nation in just a month. Among them the top 30 designs have been selected from all stores of NWDS to enter the final round competition. There were two parts of evaluation in the final round competition: the public polling in the stores and on NWDS E-Shopping Platform (http://www.enwds.com) as well as evaluated by the management team.
In order to let more people to participate in the event, NWDS especially arranged a lucky draw for all the customers who participated in the polling. The prizes included NWDS shopping vouchers or special gifts, thus attracted a lot of customers to vote in the stores for their favorite designs. During the voting period from 10 December to 18 December, a huge crowd of people was drew to the stores, finally there were a total of approximately 595,000 people have made the vote through the stores and online platform. The seven winning creations will become the designs of the seven different versions of NWDS VIP card. New VIP members can make a choice according to their preferences when joining the membership. The winning designs and creative rationales are as below:
Mr Philip Cheung, Managing Director and Executive Director of NWDS said, "We are very excited about the public's enthusiasm for joining the competition and polling. This '7 Moods of a Week ─ NWDS VIP Card Design Competition' allowed customers to design their own VIP card, as well as strengthening NWDS's image of a department store that cares about customers' needs and integrated into public life. On the other hand, it also marked initial success for the launch of the new NWDS VIP card without consumption requirement. By launching the brand new VIP card without consumption requirement, more customers especially younger generation will become NWDS's VIP member to enjoy numerous VIP privileges offered by NWDS. In future, NWDS will continue to strive on VIP membership maintenance, VIP base expansion and VIP system optimization."
NWDS has been placing high importance on VIP member services. By becoming NWDS VIP, the members can join the gift redemption program with bonus points, participate in diversified VIP activities. Besides VIP card, NWDS has set up a three classes VIP system, namely Diamond, Platinum, Gold. Customers who spent a specific amount in the stores can apply for the Gold VIP card, enjoying a 10% discount for merchandizes of the department stores, 5% discount for that of the supermarkets (exclude specific products) and a series of premium services. Gold VIP card members can be upgraded to Platinum VIP card members upon the consumption of RMB 50,000 within a year, enjoying a 12% discount for the department stores and 5% discount for the supermarkets (exclude specific products). Platinum and Gold VIP members who reached a specific amount of annual consumption and being invited by the stores can become Diamond card members, in addition to the Platinum members' privileges, the Diamond card members can also enjoy exclusive upgraded member services.