New World Harbour Race won an Outstanding Progress Award and was recognised as an “M” Mark Sports Event at the Hong Kong “M” Mark Sports Event Awards. Launched by the Major Sports Events Committee as part of its 10th anniversary celebration, the prestigious honour recognised New World Harbour Race’s status as a large-scale event in Hong Kong.
Since 2011, New World Development Company Limited (“New World Group”, “the Group”; Stock Code: 17.HK) has been the title-sponsor of New World Harbour Race, an iconic event at Victoria Harbour that has brought back the collective memory of Hong Kong after a 33-year hiatus. The event has been awarded an “M” Mark Sports Event by the Major Sports Events Committee for the past three years and has gained extensive coverage by local and international media. The judging panel praised the event’s remarkable advancement on all fronts including community engagement, branding and promotion, and safety and operation in becoming a major event that draws thousands of swimmers.
Adrian Cheng, Executive Director and Joint General Manager of New World Development Company Limited said, “We are greatly honoured by the prestigious award and would like to extend our appreciation to the Hong Kong Amateur Swimming Association for making it a success with us. We will continue to allocate resources to support local sports events, while promoting positive energy and a healthy lifestyle in the community.”
New World Harbour Race’s participant quota has been increased from 1,000 since its revival in 2011 to 2,000 in 2014. It offers a great opportunity for local swimmers to compete alongside elite contestants from around the world. The mega event made a big splash by extending its promotions to online platforms with creative videos clips that went viral.
The organiser has introduced pontoon since 2013 and tow float for the Leisure Group in 2014 with reference to international sports events. To encourage more swimmers to take part, a reserve list has been introduced to fully utilise the quotas.
New World Group launched the New World Springboard sustainable community programme to nurture budding swimmers and five of them, who just turned 12, completed the Harbour Race in 2014.
New World Development Company Limited
Founded in 1970, New World Development Company Limited (“New World Group”, Stock Code: 17.HK) was publicly listed in Hong Kong in 1972 and is a constituent stock of the Hong Kong Hang Seng Index. A diversified holding company with a focus on property development, New World Group’s core business areas include property development, infrastructure and service, department stores and hotels. As at 31 December 2014, the total asset value of the Group amounted to HK$378.5 billion.
As at 30 June 2014, the Group has an effective interest of approximately 61.3% in NWS Holdings Limited (Stock Code: 659.HK), approximately 69.7% in New World China Land Limited (Stock Code: 917.HK) and approximately 72.3% in New World Department Store China Limited (Stock Code: 825.HK).