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Senior Officer – Digital Marketing (Content Marketing & Advertising)

Refernce No.
New World Development Company Limited
Posted on 19 Aug 2019

Role & Responsibilities:

  • To develop, manage and execute digital campaigns and communication plans to create online awareness / buzz, build fan base for different business purposes
  • To manage projects that utilizes a range of online advertising channels (including SEO, SEM, Search Marketing, Affiliate, Ads Networks, and Social Marketing etc.) to drive online traffic, full development life cycle, product rollout , UAT and deployment
  • To communicate and build relationship with digital partners and bloggers / KOLs
  • To prepare report to measure, analyze and review the performance
  • To assist overall project execution and documentation
  • Other ad-hoc projects as assigned by team head


Requirements :

  • Minimum 4 years of experience in online marketing /online advertising / online community management
  • Possess strong ability in planning and executing marketing campaigns via various online media and digital channels across Greater China
  • Strong sense of launching digital campaigns in driving online awareness / buzz
  • Compelling understanding of different web analytics tool to optimize campaign performance (i.e. Google Analytics, Facebook Analytics, Omniture, Coremetrics
  • Understanding of UX/UI design, O2O Campaign, website and mobile app development
  • Articulate with web analytics methodologies, including tagging experimentation, A/B testing, competitor and market analytics etc. to measure and optimize digital campaigns (including PPC, SEO, SEM, email, social, display etc.)
  • Familiar with project execution and management
  • A combination of certifications such as Google Adwords, Google Analytics, Yahoo Ambassador certification etc. will be an added asset
  • Creative, Detail-minded and persuasive is highly preferable.


Please send full resume, current and expected salary, contact number and address to the Recruitment Manager, 29/F, New World Tower, 18 Queen's Road Central, Hong Kong or email to

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