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Corporate Sustainability-Our Commitment
Corporate Sustainability
 
Home> Corporate Sustainability > Our Commitment > Community Support
Community Support
 

New World Group has always been fully supporting charitable services and encouraging its subsidiaries to form corporate volunteer teams to care for underprivileged people in the community and at the same time enhance tacit understanding and friendship among staff members. In addition, New World Group actively participated in various events organized by the Community Chest, and as a long-term supporter to the Chest, the Group has been awarded with "Merits of Awards" for many years.

 
2011
 
New World Group Donates Food to The Needy

The Group joined hands with the Food Bank of St James' Settlement to provide food to 400 families experiencing hardship in its "New Year Market" activities. Our volunteers assisted in the sales of the items. Its subsidiary, Hong Kong Convention and Exhibition Centre (Management) Limited, also contributed by offering surplus food collected from its restaurant to the food recovery programme and the needy families organised by Food Angel.

 
  New World Group Donates Food to The Needy  
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Supporting Médecins Sans Frontières

New World Group is supportive to the meaningful initiatives of Médecins Sans Frontières ("MSF").

MSF Day

New World Group has participated in the "MSF Day" since 2006. Staff members are encouraged to support the event by donating one day's income to MSF, just as volunteering for MSF's worldwide medical aid work for one day. In 2007, over 2,000 staff members have joined the event and a sum of HK$520,000 was raised. In 2011, the Group has raised a total donation amount of HK$480,000, in which HK$400,000 came from NWDS, becoming the corporation raising the highest amount and this is also the fifth time for New World Group receiving such accolade in addition to its participation since 2006.

 
  Supporting Médecins Sans Frontières  
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2010
 
Web Care Award

New World Group is committed to maintaining a high level of transparency of information flow and effective communication with the public. NWD and its subsidiaries were awarded at Web Care Award organized by Internet Professional Association Limited for consecutive years. In Web Care Award 2010, NWD's corporate website received the highest honour "Diamond Award" in recognition of its commitment to set up barrier-free websites.

New World Group is committed to setting websites which cater to various needs of the people in the community. From website design, choice of languages, photo descriptions to colour contrast and source code, the Group is committed to providing needy communities with equal opportunities in sharing the Group's information.

List of awarded companies and awards in 2010
List of awarded companies and awards in 2009

 
  Web Care Award  
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Toy Donation

New World Group is committed to protecting the environment and helping the needy in the community. In April to May, 2010, the Group and its subsidiaries organized a Toy Donation activity among staff members. Used toys collected were donated to children in Tung Chung on the Toy Bank Fun Day jointly organized by New World Group and the Toy Bank of the YMCA of Hong Kong, with volunteers from the Group delivering the toys to the underprivileged children.

 
  Toy Donation  
     
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2009
 
Supporting Wu Zhi Qiao (Bridge to China) Charitable Foundation

"New World Wu Zhi Qiao Bridge" in Taibai village in Ganzu

New World Development Company Limited voluntary team participated in the bridge building programme of Wu Zhi Qiao (Bridge to China) Charitable Foundation in Taibai village in Ganzu from 25 July to 2 Aug 2009. "New World Wu Zhi Qiao Bridge" was successfully completed and has started providing service for the villagers after the completion ceremony on 1 August, allowing villagers to cross the river safely and conveniently with bridge, instead of stones and tree trunks and improving their daily living substantially.

New World Wu Zhi Qiao Blog
New World Wu Zhi Qiao Online Album

 
  Supporting Wu Zhi Qiao (Bridge to China) Charitable Foundation  
     

Wu Zhi Qiao (Bridge to China) Charitable Foundation
New World Development Company Limited fully supports Wu Zhi Qiao (Bridge to China) Charitable Foundation ("WZQCF"). Dr Henry Cheng, Managing Director of the Group, presented a cheque of HK$5 million to Sir David Akers Jones, the Honorary Chairman of WZQCF on the inauguration ceremony of the Foundation on 12 April 2007. This serves as the Foundation's seed money.

The Group also supported the first Wu Zhi Qiao Charity Gala Dinner 2008 on 25 January 2008 and was one of the Platinum Sponsors.

WZQCF is one of the programmes supported by New World Group under the project of "New World Young Leaders". Wu Zhi Qiao aims at mobilizing university students, professionals and volunteers to actualize sustainable bridge projects, and to help the needy in the motherland, and building a spiritual bridge with love, appreciation and mutual understanding through an inter-university initiative.

 
  Wu Zhi Qiao (Bridge to China) Charitable Foundation  
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NWD Participates in Charity Activity to Raise fund for Sichuan

Volunteers from New World Development Company Limited joined hand with five disabled to participant in the wheelchair design and decoration competition and fund raising wheelchair parade activity on 10 May, which was organized by Hong Kong Rehabilitation Power. They demonstrated a strong team spirit while decorating the wheelchair and parading along the Avenue of Stars in Tsim Sha Tsui. This charity activity aimed at raising fund for setting up a rehabilitation centre in Sichuan.

 
  NWD Participates in Charity Activity to Raise fund for Sichuan  
     
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2008
 
Sichuan Disaster Relief
In quick response to the occurrence of the "12 May" Sichuan Earthquake, Dr Henry Cheng, Managing Director of the Group, donated in the name of his family over RMB50 million and 300 sets of wireless video communication equipment of RMB 15 million to frontline rescue teams. Together with the donations raised by subsidiaries, the Group made supplies and cash donation of around RMB80 million in total. In addition, staff members of New World China Land Limited delivered materials and medical supplies to disaster areas; corporate volunteer teams went to disaster areas to carry out relief and reconstruction work. Staff members from all regions are encouraged to actively support relief campaigns in enshrinement of the spirit of sharing with and helping others.
 
  Sichuan Disaster Relief  

 

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2007
NWT Provides Internet Data Centre Service to MSF HK

New World Telecommunications Limited, a subsidiary of NWD sponsors MSF HK with Internet Data Centre Service.

     
MSF Orienteering Competition

New World Group supported MSF Orienteering Competition 2007 not only by sponsoring venue for the competition's soft launch which was held at New World Centre in December 2006, but also sent volunteers to assist in the competition on 4 February 2007 at Wan Tsai, Sai Kung. In addition, the Group also organised a corporate team to participate in the event and was glad to be awarded as Outstanding Organisation Fundraiser.

 
  MSF Orienteering Competition  
     
New World MSF Charity Sale

New World Development Company Limited always cares for the needy and is desirous to bring joy and love to the vulnerable population around the world in the season of Christmas and New Year. The Group organized "New World MSF Charity Sale" from 6 December 2006 to 15 January 2007, during which a set of four keychain dolls of MSF was on sale at the lobby shops of the three hotels under New World Group, namely Grand Hyatt Hong Kong, Renaissance Harbour View Hotel and Renaissance Kowloon Hotel, as well as among staff members of the Group. All donations contributed to MSF's international medical humanitarian work to provide emergency medical assistance to victims of natural disasters, wars, and epidemics.

 
  New World MSF Charity Sale  
     
Media sponsorship

New World Development Company Limited has provided media sponsorship for MSF's 2006 awareness campaign. Free advertising spaces at bus shelters of New World First Bus and City Bus as well as free airtime at FirsTVision are offered. The sponsorship aims at arousing awareness and support to MSF's meaningful life-saving effort among general public.

 
  Media sponsorship  
     
Staff experience sharing session

New World Group has invited volunteer worker of MSF as the guest speaker for an experience sharing session for staff. She has shared the frontline experience gained from her first MSF mission in Kerenek, West Darfur, Sudan. The session helped our staff gain more knowledge on MSF's commitment to save life and alleviate suffering.

 
  Staff experience sharing session  
 
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Bright Future Action - A New World for Amblyopic Children

New World Group fully supports the project of "Bright Future Action - A New World for Amblyopic Children".

New World First Bus and Citybus provide free bus body advertisements and airtime at FirsTVision for the promotion of the project, bringing the message of concern about children amblyopia to local communities in Hong Kong. Also, New World Centre under KLPS Group Limited and 200 property projects managed by Urban Property Management Limited will join by promoting and raising funds for the project. Medical professionals from "Bright Future Action" will arrange free eye examination for children in the properties.

What's more, starting from October 2007, the Group will help to deliver the message of "Bright Future Action" to major cities in Mainland China through New World Department Store China Limited.

New World Group aims to promote the message of caring for the amblyopic children among different communities in Hong Kong and Mainland China, bringing new hope and a new world to those children with visual problems.

 
  Bright Future Action - A New World for Amblyopic Children  
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2006
 
Supporting "2006 Hong Kong Reading Month"
To arouse the interests of reading and learning and promote the value of self-enhancement among staff and general public, New World Group supported "2006 Hong Kong Reading Month" organized by Hong Kong Publishing Federation in July and August 2006. Dr Henry Cheng, the Group's Managing Director, has recommended the book, Winning, by Jack Welch in the event.
 
  Supporting "2006 Hong Kong Reading Month"  

 

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New World Group has Made Hiu Yin's Dream Come True

12-year-old Chau Hiu-Yin suffers from mucopolysuccharidosis IV, a type of life-threatening congenital illness. Her wish was to enjoy a buffet dinner at the Congress Restaurant of Hong Kong Convention and Exhibition Centre.

Having received the request from Make-A-Wish Foundation of Hong Kong, New World Development Company Limited immediately fulfilled Hiu Yin's wish by arranging a free buffet dinner of 12 people for her at Congress Restaurant on 29 July 2006 without hesitation. She enjoyed the dinner and shared the joy with her family and friends. The Group is grateful to have created such a special and everlasting memory for this cheerful young lady.

 

 
  New World Group has Made Hiu Yin's Dream Come True  

 

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Participation in the "MTR Hong Kong Race Walking 2006"
New World Group organized a team of four to participate in the "MTR Hong Kong Race Walking 2006" on 9 April 2006. The event aims at raising funds to support the Hospital Authority Health InfoWorld's "Better Health for a Better Hong Kong" education campaign.
 
  Participation in the "MTR Hong Kong Race Walking 2006"  

 

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2004
 
Donations for Asian Tsunamis
The largest tsunami disaster in decades struck several South Asian countries in December 2004, taking hundreds of thousands of human lives, and leaving countless people homeless. Being part of the global village, the Group and its employees demonstrated exemplary kindheartedness and unity by raising donations in support of relief operations for the victims. Over HK$4.2 million was raised by the Group. Of this amount, HK$1.7 million was raised for UNICEF from Group staffs in Hong Kong and Mainland China, with the Group contributing the same amount in fulfilling its earlier pledge for a dollar for dollar donation made by its staffs. Other companies and subsidiaries of the Group donated over HK$800,000 to the voluntary organizations.
 
  Donations for Asian Tsunamis  

 

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Community Chest "Award of Distinction" & "Run-up Two ifc Charity Race"

Our commitment in enhancing corporate citizenship can be reflected by the activities we participated. In recognition of our significant contribution, the Group was presented with the "Award of Distinction" by the Community Chest for 2004/2005 campaign year.

One of these events was "Run-up Two ifc Charity Race". The donations were used to enhance "Services for the Mentally Handicapped" supported by the Chest. Over 200 participants ran up the 2,600 stairs of the 88-storey IFC II Building in Central. New World Group fully supported the Race. Besides donating to the event, the Group sent four staffs to run in the Super Challenge Race where 11 teams participated. With enthusiasm and good team spirit, New World Group Team, comprised of four of our colleagues and two TV stars, won the 1st Runner-up.

 
  Community Chest "Award of Distinction" & "Run-up Two ifc Charity Race"  

 

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The Avenue of Stars

Tourism has been a key job provider in Hong Kong, and is widely recognized as a backbone of the Hong Kong economy. The Group sponsored HK$40 million for the construction of the Avenue of Stars, Hong Kong's brand-new tourist attraction located along Tsim Sha Tsui Waterfront Promenade. The Group is also responsible for managing and maintaining the project for 20 years.

Featuring floor plaques of Hong Kong's outstanding film industry professionals, sculptures and facilities relating to the local film scene, the unique tourism attraction has proved itself to be a big draw for local and overseas visitors since its official launch in April 2004.

Offering a superb view of the Victoria Harbour, the Avenue of Stars serves as a platform for promoting Hong Kong and its tourism industry by leveraging on the appeal of Hong Kong's movies and film stars. With the support of the film industry, movie-related events are regularly organized at the Avenue of Stars to help boost Hong Kong's international image as a dynamic Asian city with a thriving film industry. The Avenue of Stars also acts as a nurturing ground for the local cultural scene by providing local performers and artistes an easily accessible public performance venue to bring their arts to a wide audience.

For details of the Avenue of Stars, please visit: http://www.avenueofstars.com.hk

 

 
  The Avenue of Stars  

 

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2003
 
"Create a New World for Children" Corporate Alliance Campaign
The Group and UNICEF launched the "Create a New World for Children" Corporate Alliance Campaign in August 2003 to help improve the welfare of underprivileged children in China. Since then, a number of Group companies have put in place fund-raising channels in support of UNICEF. These include setting up donation boxes to encourage customers to make donation, organizing staff donation programmes and donating portions of sales revenue to UNICEF. In 2004, the Group's China property division organized a cross-border driving event and an Easter eggs charity sale, raising more than HK$1.2 million for UNICEF's education programme for girls in China.

In addition, NWD's subsidiary, NWCL has signed a three-year corporate partnership agreement named "Create A Better New World For Children"with UNICEF in Beijing in August 2007, aiming to help the needy in our society in order to create a better new world.

Ways of support from various business units of the New World Group (pdf format)

 
  "Create a New World for Children" Corporate Alliance Campaign  

 

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2001
 
Volunteer Service
New World Group has two voluntary teams, "NWCL Volunteer", formed by the staff of NWCL and the "NWS Volunteer Alliance", formed by the staff of NWS, with about 2,000 volunteers in total. They come together to contribute their love and care to the needy in the society.

For more information about "NWS Volunteer Alliance", please visit
http://www.nws.com.hk/html/eng/com_envir/com_alliance.aspx

For more information about "NWCL Volunteer", please visit http://www.nwcl.com.hk/html/eng/corporate/citizen2.aspx
 
  Volunteer Service  
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