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Home > Corporate Citizenship > Our Commitment

New World Development Company Limited ("New World Group", "NWD" or "the Group") has been paying its full effort in contributing to the society since its establishment in 1970. As a leader in the corporate social responsibility, the Group is committed to be a socially responsible corporate citizen. Besides participating in various charity events, the Group also motivates cultural exchange of the Mainland and Hong Kong, and helps build a harmonious and caring society.

New World Group, together with over 20 subsidiaries, has been awarded with "Caring Company Logo" for many years, recognising their contributions and outstanding performance in corporate social responsibility.

New World Group supports BiciLine Social Enterprise to launch a new route

In October 2011, New World Development Company Limited jointly established a new eco cycling tour "New World ECOASIS Series - Kam Pok Eco Tour" with Tung Wah Group of Hospitals BiciLine Cycling Ecotourism Social Enterprise ("BiciLine") The collaboration provides employment opportunities to low skilled low educated youth from low income family in Yuen Long and Tin Shui Wai, enhancing the awareness of environmental protection and eco-tourism among the community.

Funded by NWD, this three-year collaboration aims at training and employing low skilled youths with limited working experience living in Yuen Long and Tin Shui Wai to become the tour guides, encouraging them to possess positive attitudes towards life. We would also like to guide the public to discover the undiscovered oasis in town and promote local eco tours.

Kam Pok Eco Tour is the first tourist route of "New World ECOASIS" eco cycling tour series. Under the guidance of BiciLine's tour guides, participants are able to tour around Kam Tin and Pok Wai by bicycle, knowing the history, culture and ecology at there. They will also be able to experience bird-watching, admire the mangroves and wetland and gaze at rare birds by using spotting scopes.