New World Development Company Limited and China Young Leaders Foundation have initiated a project of “People Power In A New World” Youth Art Exhibition, together with Hong Kong Youth Arts Foundation, providing opportunity for students to create and exhibit their artworks in a public space while at the same time, learn more about the life-saving effort of MSF. Around 5,000 students from 50 secondary and primary schools have participated in the exhibition. Through creating their artworks, students are able to develop their creativity and foster their care to society.

More information on "People Power In A New World" Youth Arts Exhibition

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To collaborate with the government of HKSAR on further promoting social enterprise, New World Development Company Limited has joined hands with Tuen Mun Youths Association to set up a social enterprise named "Road to Green - Striving for a Young New World". The enterprise aims to provide extensive on-the-job training and job opportunities for young people in need, helping them rebuild confidence in their job prospects and re-integrate into society.

The social enterprise mainly targets at young people aged 15 to 25, with low working skills and lack of working experience. It equips the unemployed youth with the necessary working skills and builds up their self-confidence. Besides, through selling the used clothing discarded by residents or giving them away to people in need, the enterprise not only helps promoting environmental friendliness, but also trains the young people to concern about society, fostering social harmony.

More information on "Road to Green - Striving for a Young New World" social enterprise.

New World Development Company Limited and its 25 group companies have been awarded the 2007/08 Caring Company Logo by the Hong Kong Council of Social Service, recognizing our contribution and outstanding performance in corporate social responsibility.

The logo is given to Hong Kong-based companies that have shown strong commitment in building a caring community by encouraging employees to join volunteer activities, by employing underprivileged individuals, by sharing business expertise and partnering with social service groups, and by active donations.

To encourage academic breakthrough of young university students, New World Group fully supports the establishment of the "New World Mathematics Awards", which is organized by The International Congress of Chinese Mathematicians ("ICCM"), and supported by New World Development Company Limited and China Young Leaders Foundation. The Award aims at encouraging outstanding mathematics students, including undergraduate, master and PhD students, of Chinese descendant in their pursuit of mathematical truth. It will be awarded every three years in ICCM.

The first "New World Mathematics Awards" was presented in Hangzhou, China on 17 December 2007.

More information on First "New World Mathematics Awards" Presentation Ceremony

New World Group fully supports the project of "Bright Future Action - A New World for Amblyopic Children".

New World First Bus and Citybus provide free bus body advertisements and airtime at FirsTVision for the promotion of the project, bringing the message of concern about children amblyopia to local communities in Hong Kong. Also, New World Centre under KLPS Group Limited and 200 property projects managed by Urban Property Management Limited will join by promoting and raising funds for the project. Medical professionals from "Bright Future Action" will arrange free eye examination for children in the properties.

What's more, starting from October 2007, the Group will help to deliver the message of "Bright Future Action" to major cities in Mainland China through New World Department Store China Limited.

New World Group aims to promote the message of caring for the amblyopic children among different communities in Hong Kong and Mainland China, bringing new hope and a new world to those children with visual problems.

New World Group is supportive to the meaningful initiatives of Médecins Sans Frontières ("MSF"). MSF Day New World Group has participated in the "MSF Day" since 2006. Staff members are encouraged to support the event by donating one day's income to MSF, just as volunteering for MSF's worldwide medical aid work for one day. In 2007, over 2,000 staff members have joined the event and a sum of HK$520,000 was raised. With the overwhelming responses from its staff, New World Group is proud to become the most generous contributor to the event and also the corporation with the highest number of participants. MSF Orienteering Competition New World Group supported MSF Orienteering Competition 2007 not only by sponsoring venue for the competition's soft launch which was held at New World Centre in December 2006, but also sent volunteers to assist in the competition on 4 February 2007 at Wan Tsai, Sai Kung. In addition, the Group also organised a corporate team to participate in the event and was glad to be awarded as Outstanding Organisation Fundraiser. New World MSF Charity Sale New World Development Company Limited always cares for the needy and is desirous to bring joy and love to the vulnerable population around the world in the season of Christmas and New Year. The Group organized "New World MSF Charity Sale" from 6 December 2006 to 15 January 2007, during which a set of four keychain dolls of MSF was on sale at the lobby shops of the three hotels under New World Group, namely Grand Hyatt Hong Kong, Renaissance Harbour View Hotel and Renaissance Kowloon Hotel, as well as among staff members of the Group. All donations contributed to MSF's international medical humanitarian work to provide emergency medical assistance to victims of natural disasters, wars, and epidemics. Media sponsorship New World Development Company Limited has provided media sponsorship for MSF's 2006 awareness campaign. Free advertising spaces at bus shelters of New World First Bus and City Bus as well as free airtime at FirsTVision are offered. The sponsorship aims at arousing awareness and support to MSF's meaningful life-saving effort among general public.   Staff experience sharing session New World Group has invited volunteer worker of MSF as the guest speaker for an experience sharing session for staff. She has shared the frontline experience gained from her first MSF mission in Kerenek, West Darfur, Sudan. The session helped our staff gain more knowledge on MSF's commitment to save life and alleviate suffering.

New World Development Company Limited fully supports the competition of "Model Government Summit" organized by Roundtable Community. 20 Hong Kong and Mainland China undergraduates, divided into four groups, represented the governments of Hong Kong, Beijing, Shanghai and Guangzhou respectively. They made presentations on how an ideal city should look like.

"Model Government Summit" is one of the programmes supported by New World Group under the project of "New World Young Leaders". Through this innovative activity, the Group hopes to promote the students' understanding of Mainland China's recent development and review the competitiveness of youth in Hong Kong and the mainland after 10th anniversary of the HKSAR.

New World Development Company Limited fully supports the polling named "Youth in Excellence" - Advantages and Cooperation between Hong Kong and Mainland Youth 10 Years after the Establishment of the HKSAR' which was conducted by Roundtable Community during April to May 2007. The polling result was released on 8 July 2007 and aroused public discussion of related issues successfully.

"Youth in Excellence" - Advantages and Cooperation between Hong Kong and Mainland Youth 10 Years after the Establishment of the HKSAR is one of the programmes supported by New World Group under the project of "New World Young Leaders". It aims to arouse young people's reflection on their strengths, weaknesses and positioning in the future of China.

Committed to Hong Kong and devoted to China, New World Group contributed RMB50 million to ?Beijing Municipal Committee for Jointly Constructing Beijing Olympic Stadiums-Gymnasiums by Hong Kong, Macau and Taiwan Compatriots and Overseas Chinese" for the construction of Beijing Olympic National Aquatics Centre(also known as "Water Cube"). The cheque presentation ceremony was held at Beijing Great Hall of the People on 6 July 2007, with Mr Liu Qi, Secretary of the Beijing Municipal Party Committee; Mr Wang Qishan, Mayor of Beijing and Ms You Lantian Minister of United Front Department of the Municipal Committee attending the event.

The National Aquatics Centre is one of the venues for the 2008 Beijing Olympics. Its design was inspired by soap bubbles. It was named "Water Cube" because of its blue-box-like appearance.

New World Development Company Limited fully supports "My Generation of Chinese" - Guangdong-Hong Kong Student Exchange Programme organized by Roundtable Community. 30 students from Hong Kong and 30 from Guangzhou joined the Exchange Tour to Guangzhou and Hong Kong in May 2007. They gained an understanding of urban planning and development in the two regions through visits, seminar and exchange.

"My Generation of Chinese" - Guangdong-Hong Kong Student Exchange Programme is one of the programmes supported by New World Group under the project of "New World Young Leaders". It aims at opening up a door for youths from different backgrounds to discuss various issues, including social topics, creative culture and urban planning, in Mainland China and Hong Kong. The programme will review the changes and achievements after Hong Kong's handover, and look into the future and pave ways for subsequent collaborations.

"Chinese Culture Week", organized by The Organizing Committee for Celebrating the Tenth Anniversary of Reunification by the Hong Kong Youth Sector and co-organized by New World Group, was held on 1 - 7 May 2007. Young people from the 56 ethnic groups in Mainland China were invited to Hong Kong. They attended a series of activities, including exhibition, troupe performance and forum with the youth in Hong Kong. The event has obtained overwhelming response.

"Chinese Culture Week" is one of the programmes supported by New World Group under the project of "New World Young Leaders". The Group is glad that the event has contributed to the unity of the ethnic groups and harmonious development of China through understanding and communication.

To promote environmental protection and arouse the next generation's awareness to the issue, NWD supports the production of an education set published by the Hyper Workshop. The set contains four books and two CDs, which will be distributed to all the 1700 local primary schools and kindergartens. The books aim at educating children ways to protect the earth in different aspects, including schools, families, society and personal life. Meanwhile, the CDs contain cartoons of Hyper and its event highlights, etc.

New World Development Company Limited and the State Administration of Foreign Experts Affairs ("SAFEA"), PRC signed a new agreement for "New World/ Harvard Kennedy School of Government Fellows Program" (2007-2009) on 19 April 2007, supporting the talent training in Mainland China.

For years, New World Group has been dedicated to the development of talents in Mainland China. The Group signed an agreement with SAFEA and John F. Kennedy School of Government, Harvard University ("Kennedy School") in 1998, starting the "New World/ Harvard Kennedy School of Government Fellows Program". Each year, 12 to 15 outstanding senior government officials are sent to Kennedy School for a fellows program of four months and an executive program of three to six weeks. Up to now, around 120 bright officials have benefited from this professional training program with international standard.

New World Development Company Limited fully supports Wu Zhi Qiao (Bridge to China) Charitable Foundation ("WZQCF"). Dr Henry Cheng, Managing Director of the Group, presented a cheque of HK$5 million to Sir David Akers Jones, the Honorary Chairman of WZQCF on the inauguration ceremony of the Foundation on 12 April 2007. This serves as the Foundation's seed money.

WZQCF is one of the programmes supported by New World Group under the project of "New World Young Leaders". The Group hopes that the love and care from the whole society will benefit the poor and underdeveloped areas of Mainland endlessly.

To celebrate the 10th anniversary of the establishment of Hong Kong Special Administrative Region, New World Development Company Limited launched a project named "New World Young Leaders" in 2007. By supporting various programmes, the project aims at promoting the exchange and integration of the young people as well as nurturing future leaders in Hong Kong and Mainland China.

The programmes supported by "New World Young Leaders" include:

To arouse the interests of reading and learning and promote the value of self-enhancement among staff and general public, New World Group supported "2006 Hong Kong Reading Month" organized by Hong Kong Publishing Federation in July and August 2006. Dr Henry Cheng, the Group's Managing Director, has recommended the book, Winning, by Jack Welch in the event.

12-year-old Chau Hiu-Yin suffers from mucopolysuccharidosis IV, a type of life-threatening congenital illness. Her wish was to enjoy a buffet dinner at the Congress Restaurant of Hong Kong Convention and Exhibition Centre.

Having received the request from Make-A-Wish Foundation of Hong Kong, New World Development Company Limited immediately fulfilled Hiu Yin's wish by arranging a free buffet dinner of 12 people for her at Congress Restaurant on 29 July 2006 without hesitation. She enjoyed the dinner and shared the joy with her family and friends. The Group is grateful to have created such a special and everlasting memory for this cheerful young lady.

New World Group organized a team of four to participate in the "MTR Hong Kong Race Walking 2006" on 9 April 2006. The event aims at raising funds to support the Hospital Authority Health InfoWorld's "Better Health for a Better Hong Kong" education campaign.

The Group is keen on supporting academic and research development, and promoting academic exchanges in Hong Kong. Over the years, Dr Cheng Yu-Tung, the Group's Chairman, has sponsored
many academic development projects of The Chinese University of Hong Kong ("CUHK").

NWD strongly supports CUHK's vision to strengthen Hong Kong's role as an excellent hospitality and tourism centre in the region. CUHK, in particular its School of Hotel and Tourism Management, is partnering with the Group to develop a teaching hotel to nurture future leaders in hotel and tourism management.

New World Group supported "Modern Apprenticeship", a joint venture with Delia Group of Schools and Breakthrough Organization. It provided scholarship, apprentice training for the youngsters. It aimed at equipping them with work experience and building up their self-confidence through work.

The Group sponsored all the operation expenditure, and encouraged staff attending mentorship training. The Group also provided job opportunities for the outstanding graduates upon completion of the programmes.

The largest tsunami disaster in decades struck several South Asian countries in December 2004, taking hundreds of thousands of human lives, and leaving countless people homeless. Being part of the global village, the Group and its employees demonstrated exemplary kindheartedness and unity by raising donations in support of relief operations for the victims. Over HK$4.2 million was raised by the Group. Of this amount, HK$1.7 million was raised for UNICEF from Group staffs in Hong Kong and Mainland China, with the Group contributing the same amount in fulfilling its earlier pledge for a dollar for dollar donation made by its staffs. Other companies and subsidiaries of the Group donated over HK$800,000 to the voluntary organizations.

Our commitment in enhancing corporate citizenship can be reflected by the activities we participated. In recognition of our significant contribution, the Group was presented with the "Award of Distinction" by the Community Chest for 2004/2005 campaign year.

One of these events was "Run-up Two ifc Charity Race". The donations were used to enhance "Services for the Mentally Handicapped" supported by the Chest. Over 200 participants ran up the 2,600 stairs of the 88-storey IFC II Building in Central. New World Group fully supported the Race. Besides donating to the event, the Group sent four staffs to run in the Super Challenge Race where 11 teams participated. With enthusiasm and good team spirit, New World Group Team, comprised of four of our colleagues and two TV stars, won the 1st Runner-up.

Tourism has been a key job provider in Hong Kong, and is widely recognized as a backbone of the Hong Kong economy. The Group sponsored HK$40 million for the construction of the Avenue of Stars, Hong Kong's brand-new tourist attraction located along Tsim Sha Tsui Waterfront Promenade. The Group is also responsible for managing and maintaining the project for 20 years.

Featuring floor plaques of Hong Kong's outstanding film industry professionals, sculptures and facilities relating to the local film scene, the unique tourism attraction has proved itself to be a big draw for local and overseas visitors since its official launch in April 2004.

Offering a superb view of the Victoria Harbour, the Avenue of Stars serves as a platform for promoting Hong Kong and its tourism industry by leveraging on the appeal of Hong Kong's movies and film stars. With the support of the film industry, movie-related events are regularly organized at the Avenue of Stars to help boost Hong Kong's international image as a dynamic Asian city with a thriving film industry. The Avenue of Stars also acts as a nurturing ground for the local cultural scene by providing local performers and artistes an easily accessible public performance venue to bring their arts to a wide audience.

For details of the Avenue of Stars, please visit: http://www.avenueofstars.com.hk

The Group and UNICEF launched the "Create a New World for Children" Corporate Alliance Campaign in August 2003 to help improve the welfare of underprivileged children in China. Since then, a number of Group companies have put in place fund-raising channels in support of UNICEF. These include setting up donation boxes to encourage customers to make donation, organizing staff donation programmes and donating portions of sales revenue to UNICEF. In 2004, the Group's China property division organized a cross-border driving event and an Easter eggs charity sale, raising more than HK$1.2 million for UNICEF's education programme for girls in China.

Ways of support from various business units of the New World Group (pdf format)

The Group's volunteer team with more than 1,000 members, has donated over 23,000 hours and other resources to enrich the lives of the needy, since it was set up in November 2001. Based on the vision "We serve our society with what we know, what we have and what our heart has told us", the team is committed to:

For more information about the team's work, please visit http://www.nws.com.hk/eng/home/alliance.asp